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What recommendations do you give your team?
You are running conversion ads to an inexpensive $0.99 mobile phone app. You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks. You talk with your team, and there is a huge discussion on how to...
n which platforms does the Facebook SDK work on?
n which platforms does the Facebook SDK work on? Select all that apply. Choose ALL answers that apply.A . iOSB . AndroidC . JavascriptD . PHPE . UnityF . tvOSG . 3rd Party ToolsView AnswerAnswer: A,B,C,D,E,F,G Explanation:
What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
What are some of the benefits of using "Reach and Frequency" buying option on Facebook? Select all that apply. Choose ALL answers that apply.A . Predictability and control over frequency.B . Predictability and control over reach and CPD . Include Instagram as placement.E . Define how much you want to...
Which pixel events do you need to install on your client's website?
You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel. Your customer has a checkout process split into two different pages: - Customers have to first register - Then enter their payment info on...
What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.
What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.A . Ad TypeB . AudienceC . Dynamic CreativeD . OfferE . PlacementF . ImageView AnswerAnswer: B,C,D,E Explanation: The followings are all of the different...
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Topic 2, Align Facebook campaign to business goals You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads. What kind of bidding should you configure when launching the campaigns, and what...
You are running a mobile app event campaign on Facebook.
You are running a mobile app event campaign on Facebook. Your team is discussing how to properly set up the attribution window of the campaign. You explain to your team what an attribution window is and how to use it. You write on the board some key points on attribution...
What are some of the different ways you can share them?
You want to share the different campaign options you've built in the Campaign Planner with your customer. What are some of the different ways you can share them? Select all that apply. Choose ALL answers that apply.A . Send an email that includes the details of the campaigns and links...
What are some advantages for Facebook Pixel? (Select all that apply) Choose ALL answers that apply.
What are some advantages for Facebook Pixel? (Select all that apply) Choose ALL answers that apply.A . Track cross-device conversions.B . Show to the right people, at the right moment, on the right devices.C . Build Core Audiences based on website visitors.D . Build audiences based on users who have...
Which are the two bidding options that will allow your customer to predict results of their campaigns?
Which are the two bidding options that will allow your customer to predict results of their campaigns? Select two that apply. Choose ALL answers that apply.A . Reach and frequencyB . Auction optimized for video viewsC . Auction optimized for brand awarenessD . TRP buyingE . Auction optimized for reachView...
