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Which action would the business want its customers to take?
A business selects Engagement as its campaign objective. Which action would the business want its customers to take?A . Like a post B. Visit its website C. Remember an ad D. Make a purchaseView AnswerAnswer: A
What is a benefit of using Ads Manager to create ads rather than boosting a post directly from a business Page?
What is a benefit of using Ads Manager to create ads rather than boosting a post directly from a business Page?A . Create an ad from an existing post B. Preview the ad during ad creation C. Create campaigns with multiple ads D. Set a specific time for an ad...
Which campaign objective should the company use to accomplish this goal?
An e-commerce company launches a new website. The company wants to build a campaign that optimizes for the audience to take a specific action when visiting the website. Which campaign objective should the company use to accomplish this goal?A . Conversions B. Engagement C. Reach D. TrafficView AnswerAnswer: A
How many currencies are allowed in an ad account?
How many currencies are allowed in an ad account?A . 5 B. 3 C. 1 D. 10View AnswerAnswer: D
What are two benefits of the interconnectivity of the Meta products? (Choose 2)
What are two benefits of the interconnectivity of the Meta products? (Choose 2)A . Divide budget by platform B. Manage ad campaigns across platforms from one interface C. Optimize ad campaigns by placement type D. Apply reach and frequency across MessengerView AnswerAnswer: C
Which strategy is most effective to avoid overlapping audiences?
A campaign has multiple ad sets Which strategy is most effective to avoid overlapping audiences?A . Saved audience B. Audience exclusion C. Location exclusion D. Narrow ad setsView AnswerAnswer: B
What is the first step required to establish a business presence on Facebook?
What is the first step required to establish a business presence on Facebook?A . Create an ad B. Create a page C. Create an event D. Create a post E. Pay to set up your business accountView AnswerAnswer: B
When you begin a new campaign on Ads Manager, what is the first step in the process?
When you begin a new campaign on Ads Manager, what is the first step in the process?A . Select where ads will be seen through placements B. Create a Lookalike Audience based on website visitors C. Produce the right creative for the campaign D. Align your marketing goal with a...
What solution should the business try?
A business only has high-quality photos as creative assets. It's interested in testing video ads but doesn't have resources to create them . What solution should the business try?A . Slideshow B. Single image C. Instant Experience D. Carousel E. StoriesView AnswerAnswer: A
What is the main difference between the Brand Awareness and Engagement objectives?
What is the main difference between the Brand Awareness and Engagement objectives?A . Brand Awareness optimizes for ad recall white Engagement optimizes for likes/shares/comments B. Brand Awareness optimizes for likes/shares/comments,while Engagement optimizes for ad recall C. Brand Awareness optimizes for conversions, white Engagement optimizes for views D. Brand Awareness optimizes...
