By truly understanding the emotional and cultural realities of the people for whom you are designing, you will be more able to design a better solution with realvalue. This is why _________________is so important to the design process. Note: There are 1 correct answers to this question.
- A . Cultural
- B . Desirability
- C . Being human
- D . Empathy
Design thinking does not see failure as a threat as long as it happens early and is used as a springboard for further learning – in other words "_________________". Note: There are 1 correct answers to this question.
- A . Fear of Failure
- B . Iterate ideation phase
- C . Fail early to succeed sooner
- D . Funky prototyping
What is the Stanford Design School five phases of design thinking? (another variation of the design thinking process)
- A . Ideate
- B . Test
- C . Patterns
- D . Define
- E . Prototype
- F . Empathy
During an interview, you should minimize yes/no questions and instead ask ______________________questions. Note: There are 1 correct answers to this question.
- A . defined color per exercise.
- B . open-ended.
- C . per sticky note.
- D . team on a color code.
Which is a process of constructive conflict that merges into unifying solutions through the power of observation, synthesis, searching and generating alternatives, critical thinking, feedback, visual representation, creativity, problem solving, and value creations? Note: There are 1 correct answers to this question.
- A . Iterate ideation phase
- B . Funky prototyping
- C . Design
- D . Being human
__________________________is an important part of the ideation process. Note: There are 1 correct answers to this question.
- A . Multiplication
- B . Blue Ocean REICC
- C . Persona
- D . Brainstorming
These interviews are conducted after a customer has purchased or used a product/service. Note: There are 1 correct answers to this question.
- A . Funky prototyping
- B . Lego-basedprototyping
- C . Iterate ideation phase
- D . feedback interviews
Inspiration (1st phase of design thinking) starts with a broad problem, or what is called ________________________________________. Note: There are 1 correct answers to this question.
- A . Observe
- B . fill-in-the-blank
- C . Empathy
- D . Design challenge
Designers actively__________________people in their own environment to identify their real needs. Note: There are 1 correct answers to this question.
- A . Observe
- B . Blue Ocean REICC
- C . Persona
- D . Multiplication
While observations focus on the raw data that you have consciously recorded fromall the things you have heard and seen, an_______________comes later: it is an interesting, nonobvious piece of information derived from interview or observation data that drives opportunities. Note: There are 1 correct answers to this question.
- A . Flipside
- B . Inside
- C . Outside
- D . Exportside
What are the 3 main phases of design thinking? Note: There are 3 correct answers to this question.
- A . Overlapping phases
- B . Implementation (Test)
- C . Ideation (Create)
- D . Inspiration (Empathize)
What is the essence of design thinking? Note: There are 1 correct answers to this question.
- A . What do you hope to test with the user? What sorts of behavior do you expect?
- B . Identify what’s being tested with each prototype. A prototype should answer a particular question when tested
- C . In the early stages of a project that question may be broad
- D . How one identifies new solutions that meet the needs of a market; TO CREATE SOMETHING NEW
An idea is deemed successful if it strikes a balance among these three main criteria: Note: There are 3 correct answers to this question.
- A . Desirability – who will want to use or buy the product/service?
- B . Viability – how sustainable is the idea in the long term?
- C . Feasibility – what can be possibly achieved in the near future?
- D . Differentiability – what is engaging with people directly?
The empathy map contains four main components that help you organize data from people you interview: Note: There are 3 correct answers to this question.
- A . Think
- B . Say and Do
- C . Create
- D . Feel
Divergentthinking is similar to the practice of_______________, which free the imagination, opens up ours minds to a wealth of opportunities and possibilities, and helps us become more innovative. Note: There are 1 correct answers to this question.
- A . Over
- B . Start
- C . Close
- D . Play
What is the golden rule of interviewing? Note: There are 1 correct answers to this question.
- A . Expertise
- B . Actively listen to the other person
- C . Confidence
- D . Statement
Recognizing__________________generates insights that enable us to see everyday things in a new light. Note: There are 1 correct answers to this question.
- A . Remember the Future
- B . Persona
- C . Multiplication
- D . Patterns
An insight is NOT just reporting what you heard in the conversation, but insteadis a ______________________that identifies a customer need and explains why. Note: There are 1 correct answers to this question.
- A . Expertise
- B . Statement
- C . Confidence
This phase focuses on early, fast, cheap testing to strengthen ideas and ensure that the design team is on the right path toward meeting the demands of the people for whom they are designing. Note: There are 1 correct answers to this question.
- A . Implementation
- B . Multiple choice based interviews
- C . Onsite interviews
- D . Phone interviews
This leading innovation and design firm has popularized design thinking and takes on all sorts of diverse design challenges. Note: There are 1 correct answers to this question.
- A . IDEO
- B . NIEO
- C . IDTO
- D . HDEO
Use your_____________________________data as a basis for coming up with ideas. Note: There are 1 correct answers to this question.
- A . Observation
- B . Latent Needs
- C . creation
- D . Exportation
Observation gives designers the opportunity to develop_________________to better identify needs and ultimately develop solutions, which is an excellent way of seeing the world differently in order to capitalize on needs the competition hasn’t yet taken the time to recognize. Note: There are 1 correct answers to this question.
- A . Expertise
- B . Empathy
- C . Confidence
By which process, empathize with your target user and stay focused by summarizing common user characteristics, needs and pain points into a single persona? Note: There are 1 correct answers to this question.
- A . Interview your users
- B . Create a persona
- C . Test your sketches with users
- D . Sketch a prototype
During the__________________________phase, ideas generated through the ideation process are transformed into concrete ideas. Note: There are 1 correct answers to this question.
- A . Implementation
- B . Persona
- C . Multiplication
- D . Remember the Future
A____________________________should not be too narrow, nor should it be too broad. You want to have the freedom to imagine, but you also want to have some boundaries in order to manage the process. Note: There are 1 correct answers to this question.
- A . fill-in-the-blank
- B . Boundaries
- C . Observe
- D . design challenge
Those companies that succeed in identifying and satisfying the needs of customers have a better chance of gaining that all-important________________________________________. Note: There are 1 correct answers to this question.
- A . Empathize
- B . Competitive edge
- C . Ideate
- D . Test
What is brainstorming?
- A . Ideation
- B . Persona
- C . Multiplication
- D . Remember the Future
How do we become successful design thinkers?
What is the first step? Note: There are 1 correct answers to this question.
- A . Iterate ideation phase
- B . Being human
- C . Design
- D . Funky prototyping