SAP C_C4H260_01 SAP Certified Technology Associate – SAP Marketing Cloud (2002) Implementation Online Training
SAP C_C4H260_01 Online Training
The questions for C_C4H260_01 were last updated at Dec 19,2024.
- Exam Code: C_C4H260_01
- Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
- Certification Provider: SAP
- Latest update: Dec 19,2024
From which systems can you perform initial and delta loads of customers, contacts, and consumers into SAP Marketing Cloud?
- A . SAP ERP 6.0 or higher
- B . SAP Supplier Relationship Management
- C . SAP Customer Relationship Management
- D . SAP Solution Manager
- E . SAP Cloud for Customer
What actions can be used to rebuild the dynamic target group in SAP Marketing Cloud? Note: There are 2 correct answers to this question.
- A . Target group release
- B . Target group assignment
- C . Campaign execution
- D . Marketing application jobs
You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions .
Which rules allow you to meet your requirements with one score? Note: There are 2 correct answers to this question.
- A . If a rule consists of more than one condition, they are always logically combined by OR.
- B . If two rule models with the same validity are active, no rule model is executed.
- C . The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.
- D . A score can have more than one rule model, because rules can have different validity and application scope.
Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts .
Which system flags store the business relationships of these contacts? Note: There are 2 correct answers to this question.
- A . SAPCRMBusinessPartnerld
- B . IsConsumer
- C . IsContact
- D . SAPERPAccountld
Which of the following parameters can be defined for a campaign in the lead nurture stream? Note: There are 3 correct answers to this question.
- A . Exclusion criteria
- B . Segmentation Model
- C . Create interaction
- D . Skip campaing
- E . Whait period
A B2B company did a redistribution in their SAP ERP system where each account received a new account team member. They need to change the data within SAP Marketing Cloud in order to continue their current campaigns .
What Odata Services should be used to perform the update? Note: There are 2 correct answers to this question.
- A . API_MKT_CONTACT_SRV
- B . API_MKT_INTERACTION_SRV
- C . API_MKT_CMPGN_SUCCESS_IMPORT_SRV
- D . CUAN_BUSINESS_PARTNER_IMPORT_SRV
How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct answers to this question.
- A . By grouping marketing objects, such as programs and campaigns
- B . By allocating budget for marketing activities and plan budgets
- C . By triggering up-selling to higher valued product bundles
- D . By running campaigns to prolong contracts
Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source .
Which configuration app can you use to assign the existing data source?
- A . Key Mapping of Segmentation Objects
- B . Assign to Segmentation
- C . Segmentation Objects and Attributes
- D . Data Sources
A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume that the relevant marketing areas, media types, and custom dimensions have been created.
What are some key steps to consider when you are creating the planning model for this company? Note: There are 2 correct answers to this question.
- A . Assign media types to the lowest level of the planning hierarchy.
- B . Define industries by country using the Dimension Relationships app.
- C . Select relevant standard and custom dimensions and select the option to use media types.
- D . Ensure that markets are defined and their values are maintained in the system.
You want to restrict users from accessing customer data based on the customer country. The attributes required are in the interaction contact data source.
Where can you add the filter?
- A . Key mapping of segmentation objects
- B . Segmentation profiles
- C . Segmentation objects and attributes
- D . Data sources
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