Which of the following statements apply when importing product data files into SAP Emarsys Customer Engagement? Note: There are 2 correct Answer to this question.
- A . A pipe ( | ) must be used to separate multiple values in category fields.
- B . Redundant white spaces are automatically trimmed unless they are quoted (e.g., 1, 2, 3 is the same as 1,2,3).
- C . Values are not case sensitive, for example, the identifiers Women_Dress_100 and women_dress_100 are treated the same.
- D . Emarsys does not support uploading product data files over a secure connection with password protection, based on your location.
In January you will want to target contacts who signed up in store during the festive holidays, so you want to segment by the registration source and the registration date .
What field types do you need to create? Note: There are 2 correct Answer to this question.
- A . Date
- B . Single choice
- C . URL field
- D . Multi choice
Yesterday, David purchased a very elegant suit from your Web shop, while Andrew bought a simple discounted T-shirt. You’d like to send different messages to them depending on their total purchase amount .
What node do you need to use?
- A . Wait node
- B . Wait for an event node
- C . Decision splitter node
- D . A/B test node
What is the Yahoo complaint feedback loop?
- A . It is a tool that enables hard bounces to be automatically recorded in your account as invalid contacts.
- B . It is a tool that enables complaints to be automatically recorded in your account as unsubscribes.
- C . It is a tool that enables bounces to be automatically recorded in your account as suppressions.
- D . It is a tool that enables complaints to be automatically recorded in your account as hard bounces.
You want to test two different Overlay Web Channel campaigns .
Which options do you have? Note: There are 2 correct Answer to this question.
- A . Activate the Advanced Scheduling page and set up an A/B test.
- B . Create an Interactions program with an A/B splitter and insert two different campaigns.
- C . Create an Automation program with an A/B splitter and insert two different campaigns.
- D . Split your recipient source into two contact lists and activate two separate campaigns.
Web Channel displays personalized content on your website .
How many domains can use Web Channel?
- A . Two domains are supported.
- B . Unlimited domains are supported.
- C . One domain is supported.
- D . Up to 10 domains are supported.
Which statement correctly describes the data flow of web recommendations?
- A . Recommendations are requested from SAP Emarsys Customer Engagement servers and are then displayed on the client website.
- B . Recommendations are displayed on SAP Emarsys Customer Engagement servers using a PHP module.
- C . Recommendations are requested from the end user’s email server by the JavaScript API then the returned recommendations are displayed by the same API.
- D . Recommendations are requested from the end user’s browser by the JavaScript API then the returned recommendations are displayed by the same API.
When the frequency cap is activated, which email types count toward the cap?
- A . All email opened will add to the frequency count for each contact.
- B . All email types will add to the frequency count for each contact.
- C . All email types except transactional will add to the frequency count for each contact.
- D . Event-triggered (transactional) will add to the frequency count for each contact.
How do you build a segment for contacts who recently opened an email, visited the website or made a purchase?
- A . Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100
- B . Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum
- C . Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0-15
- D . Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting customer
You want to collect data from contacts using forms .
Which forms does SAP Emarsys Customer Engagement offer? Note: There are 3 correct Answer to this question.
- A . Change Profile
- B . Consent Management
- C . General Registration
- D . Newsletter Registration
- E . Product Subscription
Which of the following are supported functionalities within the SAP Emarsys Customer Engagement plug-in for Shopify? Note: There are 2 correct Answer to this question.
- A . Automated triggering of Shopify e-commerce events as external events in SAP Emarsys Customer Engagement
- B . Automated installation of the Web Recommender template in your webshop
- C . Automated installation of the Web Extend data collection scripts on your Shopify themes
- D . Automated creation of Interactions programs for Shopify events
You want to update your contact database .
Which of the following options are recommended when it comes to uniquely identifying contacts? Note: There are 3 correct Answer to this question.
- A . Use date of birth.
- B . Use email address.
- C . Use first name and last name.
- D . Use an external ID.
- E . Use an SAP Emarsys Customer Engagement internal ID.
You need to update some existing contacts records using the SAP Emarsys Customer Engagement API .
What is the correct method to use?
- A . GET
- B . DELETE
- C . PUT
- D . POST
What is an SSL certificate used for? Note: There are 2 correct Answer to this question.
- A . It is used by the sender policy framework (SPF) to authenticate outbound emails.
- B . It is used by the SAP Emarsys Customer Engagement API for secure data transfer.
- C . It is used to implement SAP Emarsys Customer Engagement password authentication and IP restrictions.
- D . It is used to encrypt the access to SAP Emarsys Customer Engagement services and customers’ link domains.
A test user received an email with a form to confirm a premium newsletter subscription. The content of the opt-in invitation has a typo: “Yes, I WULD like to receive emails about new products and special promotions.”
Where can you correct this?
- A . Management > Form Settings > Opt-in invitation and interests
- B . Channels > Email campaigns
- C . My profile > Form default language
- D . Management > Form settings > General format
You want to filter all contacts who made their last purchase on Black Friday .
Which filter is correct?
- A . Days since last engagement
- B . Spent in the last 24 months
- C . Order(s) made X days ago
- D . Days since last purchase
You want to provide an omnichannel experience to your customers by extending your webshop personalization experience to another channel.
In this context, what is the recommended practice for identifying contacts?
- A . Use full name and email address as the unique identifier.
- B . Use the same identifier across all channels.
- C . Use different identifiers so you can better identify which contacts are coming from the new channel and your website pages.
- D . Enable SAP Emarsys Customer Engagement AI to automatically identify unique contacts.
How does the IP access control functionality work?
- A . Users logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other IPs are fully restricted.
- B . Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. All other IPs are fully restricted.
- C . Users logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other users will need to confirm their identity via user name, password, and two-step authentication.
- D . Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. Users logging in from all other IP addresses must confirm their identity via two- step authentication.
You are using a general registration form on your website. You want to know how many new subscribers complete the form each day. Where can you find this information?
- A . Smart Insight Data Quality
- B . Top Performing Program widget
- C . Registrations > Per Contacts Source
- D . Database Growth widget
What data collection commands does Web Extend support? Note: There are 3 correct Answer to this question.
- A . Purchase
- B . SetCustomerId
- C . Review
- D . SetPassword
- E . Go
You have just made an API call and received an HTTP 400 response code .
What is the specific reason for this?
- A . An internal issue occurred and you should try again.
- B . Your API credentials are incorrect.
- C . There is an error in the information provided that needs correcting.
- D . It indicates the call was successful.
You are connecting your Magento shop with SAP Emarsys Customer Engagement using the Magento 2 plug-in .
Which of the following scenarios are valid? Note: There are 2 correct Answer to this question.
- A . Multiple Magento stores into one SAP Emarsys Customer Engagement account
- B . Single Magento store into multiple SAP Emarsys Customer Engagement accounts
- C . Multiple Magento websites into one SAP Emarsys Customer Engagement account
- D . Single Magento store into one SAP Emarsys Customer Engagement account
What is one purpose of the link title attribute when adding URLs in the block-based editor?
- A . It displays the link title in the reporting.
- B . It creates a call to action (CTA) with this text on it.
- C . It enables link tracking.
- D . It is a tooltip and appears when the recipient hovers over the link.
How can a new API user be set up?
- A . An account owner can create an API user in Management > Security Settings.
- B . An account owner can create an API user in Management > Predict Data Sources.
- C . An account owner can create an API user in Management > User Management.
- D . A system operator can use an API endpoint to generate a new user.
You want to import sales data into Smart Insight on a regular basis .
What is the recommended frequency?
- A . Real-time
- B . Weekly
- C . Hourly
- D . Daily
Which of the following apply to the msrp field in the product data file? Note: There are 3 correct Answer to this question.
- A . It is the original price of the product.
- B . The currency is not included.
- C . The comma (,) is always used as the decimal mark.
- D . It is a mandatory field.
- E . The msrp value must be higher than the price for it to appear in the recommendation.
You want to connect your own hosted databases to SAP Emarsys Customer Engagement using Relational Data Service (RDS) .
Which of the following connection types require a certificate authority (CA)? Note: There are 3 correct Answer to this question.
- A . Google BigQuery
- B . Amazon Redshift
- C . Snowflake
- D . PostgreSQL
- E . MySQL
The Health Check dashboard shows a web behavior error and a data source consistency error. Where you can find more information? Note: There are 2 correct Answer to this question.
- A . Predict Recommendations widget
- B . Inspector bookmarklet
- C . Database Growth widget
- D . Predict Data Sources page
You are building an abandoned cart program that uses a discount voucher. You don’t want any users to receive more than 1 voucher in a 30 day period. There are wait nodes in the program that spam multiple days .
Which participation setting do you need?
- A . Contacts can enter this program again 30 days and 0 hours after exiting it.
- B . Contacts can enter this program again 30 days and 0 hours after entering it.
- C . Contacts can enter this program only once, ever.
- D . Contacts can enter this program any time, even if they are still in it.
You are configuring the SAP Emarsys Customer Engagement plug-in for Shopify .
What is the first data set you should enable?
- A . Web Extend
- B . Product data
- C . Customer data
- D . Order data