Salesforce Marketing Associate

Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups. Which method helps to minimize bad data?A . Double opt-in confirmationB . Mobile SMS keyword opt-in confirmationC . Smart capture opt-in confirmationView AnswerAnswer: A Explanation: A double opt-in confirmation process is a method...

The marketing team at Northern Trail Outfitters wants to include a subscriber's local weather conditions in the subject line of their email campaigns. This information is stored in the data extension used for sending. Which feature should an associate utilize?A . Personalization StringsB . Decision SplitsC . Filter ActivityView AnswerAnswer:...

Cloud Kicks (CK) has a very important new product launch coming up. CK has built an informative email to maximize awareness and interest. Management refused a giveaway as part of the campaign, but not deep discounts. Which potential option violates CAN-SPAM specifications on subject lines?A . You don't want to...

A marketing associate needs to create a criteria-based subset of an audience from another data extension without using structured query language (SQL). Which data extension should the associate use?A . Filtered Data ExtensionB . Random Data ExtensionC . Standard Data ExtensionView AnswerAnswer: A Explanation: A Filtered Data Extension is the...

The marketing team at Northern Trail Outfitters has been running an email series for three weeks. Management has asked for a report of the results of the email campaign's effectiveness and performance. Which email metric should the associate use to convey the email's visual effectiveness?A . Open RateB . Bounce...

A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months. Where should an associate view the status of the subscriber?A . Synchronized Data Extensions...

The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership. Which feature should the associate use?A . Intelligence ReportsB . Email Studio Send TrackingC . Marketing Cloud Engagement ReportsView AnswerAnswer: C Explanation: To track key performance indicators (KPIs)...

Northern Trail Outfitters is receiving numerous complaints from subscribers that they are unable to find a newsletter they signed up for. Tracking information is indicating the email server rejected the email. Which status describes the issue?A . UnsubscribedB . BounceC . HeldView AnswerAnswer: B Explanation: The Bounce status describes the...

According to GDPR principles, what is a company allowed to do after collecting personal data from a client?A . Retain client information after the client requests termination of the relationship.B . Contact the client in order to keep their personal data up to date.C . Sell the information to other...

A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers. They want to ensure that customers can opt- out of emails If they no longer want to receive this Information. How should the associate accomplish this?A . Have customer log in to their...