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What is the primary benefits of using a multivariate test in this campaign?
LenoxSoft using Pardot Prois rolling out a new lead generation campaign where prospects register for a trade show on a Pardot-hosted landing page. The consultant suggests creating two versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with thefeature. What is the primary benefits of using a...
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoftproprietary software. Specifically regarding their current email provider, what do you need to know before importing into
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoftproprietary software. Specifically regarding their current email provider, what do you need to know before importing into Pardot to ensure a high deliverability rate in their initial Pardot email sends. Choose 2 answers:A...
What are the necessary first steps to migrate this landing page over to Pardot while maintaining the page's existing look and feel?
Lenoxsoft is transitioning from their current marketing automation platform to Pardot. They have a landing page that they wish to migrate over to Pardot and need to understand what steps are involved in order tomaintain the page's existing look and feel. What are the necessary first steps to migrate this landing...
Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Pardot to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?A ....
There is Custom Field Type in Pardot called Email
There is Custom Field Type in Pardot called EmailA . TrueB . FalseView AnswerAnswer: B
Check the lowest and the highest available Prospect's score inPardot
Check the lowest and the highest available Prospect's score inPardotA . DB . A+C . AD . F-E . FView AnswerAnswer: A,D
Monthly cost of Salesforce Engage is
Monthly cost of Salesforce Engage isA . 50$B . 100$C . It's always freeD . 15$View AnswerAnswer: A
What ways would you recommend in this scenario?
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend...
What is true about scoring? [Choose one answer]
What is true about scoring? [Choose one answer]A . Pardot comes with a scoring model that cannot beadjusted or changed.B . Pardot will automatically assign prospects a score from F- to A+.C . Salesforce opportunities can influence a prospect's score.D . It is not possible to reset a prospect's score...
What method should be used to only add valid email addresses to their list moving forward?
LenoxSoft has a Pardot form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses. What method should be used to only add valid email addresses to their list moving forward?A . Send...
