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Which best practice should they follow to uphold their sender reputation?
The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send. Which best practice should they follow to uphold their sender reputation?A . Continue monitoring the bounce rate for changes.B . Remove the bounced addresses before the next send.C . Nothing ― bounce...
Which Journey Builder resources provides data on all versions of a specific journey’s cross-channel performance data?
Northern Trail outfitters wants information on the email performance of an abandoned cart journey. Which Journey Builder resources provides data on all versions of a specific journey’s cross-channel performance data?A . Email Analytics TileB . Journey HistoryC . Analytics DashboardView AnswerAnswer: C
Which feature should help the team?
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of Coffice messages and unsubscribe messages to find customer responses to the email. Which feature should help the team?A . Reply Mail ManagementB . Publication ListsC . Parameter ManagementView...
Which tool should NTO use to accomplish these iterative tests?
Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages. Which tool should NTO use to accomplish these iterative tests?A . Contact BuilderB . Automation StudioC . Journey ButterView AnswerAnswer: C
Which tool should they use?
Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign. Which tool should they use?A . Campaign Email tracking ReportB . Datorama pivot TableC . Tracking Data Extract file transferView AnswerAnswer: B
How should the automation be configured to run?
Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company’s website. The process does not have access to SFTP. How should the automation be configured to run?A . Schedule the automation to run hourly.B . Trigger the automation via API.C ....
What should NTO do to simplify the journey?
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey. What should NTO do to simplify the journey?A . Use the Update Contact a:B . A Utilize exit criteria for the journey.C . Ensure...
Which solution should make locating appropriate images easier?
Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult. Which solution should make locating appropriate images easier?A . Configure Eastern Content Tagging to automatically tag stock art.B . Import a...
A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?
A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?A . CampaignsB . Sender ProfileC . TabsView AnswerAnswer: A
Which feature provides notification badges to alert NTO of any performance issues?
Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal email. Which feature provides notification badges to alert NTO of any performance issues?A . Einstein Engagement ScoringB . Einstein Copy insightsC . Einstein Messaging InsightView AnswerAnswer: A
