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How should the notification be received if the data import is unsuccessful?
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day’s opt-out updates. If a run fails, it must be manually rerun to maintain compliance. How should the notification be received if the data import is...
Which three tools should be used to segment this data?
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO’s marketing team would like to target customs who have purchased a camping tent or foldout camper in the last week; however for this campaign, they would...
Which configuration is required to make decisions on this data?
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey. Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group.A . The Update Contact Activity us used to make status updates.B . The...
Which feature should be used to accommodate this setup?
Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day. Which feature should be used to accommodate this setup?A . Triggered AutomationB . Scheduled AutomationC . Wait ActivityView AnswerAnswer: A
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email. What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?A . Configure the Send Activity to automate the refresh.B . Use a Filter Activity...
What is a key differentiator to get a dedicated IP rather than using a shared one?
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails. What is a key differentiator to get a dedicated IP rather than using a shared one?A . Requirement to have Custom URLs on Cloud PagesB . Requirement to...
Where should the data extension reside to achieve this goal?
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account. Where should the data extension reside to achieve this goal?A . In the Synchronized Data Extensions folderB . In the Data Extensions folder with sharing enabledC . In the Shared Data Extensions...
What should they use to access the historical engagement data?
Northern trail Outfitters’ marketing department wants to review last year’s holiday engagement to this year’s engagement. What should they use to access the historical engagement data?A . SQL activity using data viewsB . Audit Trail extractC . Tracking Data extractView AnswerAnswer: C
Which action should be recommended?
Following a batch email send. Northern Trail Outfitters wants to update an email link's URL. Which action should be recommended?A . Navigate to the email in Content Builder and update the URL.B . Navigate to the Job Links tab In My Tracking and update the URL.C . Navigate to URL...
Where should NTO update the IP configured for these sends?
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP. Where should NTO update the IP configured for these sends?A . From Address ManagementB . Delivery ProfileC ....
