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What should they use to determine the number of matching records in the least amount of steps?
A marketer needs a quick count of record in a data extension with ‘Djibouti’ as they value for Country. What should they use to determine the number of matching records in the least amount of steps?A . Filtered data extensionB . SQL QueryC . Data FilterView AnswerAnswer: A
Which configuration caused the send to fail?
Northern Trail Outfitters it sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it. Which configuration caused the send to fail?A . Two fields with ''Email Address data typeB . Failure to choose the send classificationC . Incorrect Sending RelationshipView...
Which best practice should the email designer follow to meet accessibility standards?
Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible. Which best practice should the email designer follow to meet accessibility standards?A . Minimize whitespaceB . Build image-based emails.C . Use contrasting colorsView AnswerAnswer: C
How should journey Builder be configured to meet this requirement?
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou' email the first time they Show up it the file drop. How should journey Builder be configured to meet this requirement?A . Configure Journey Settings to...
Which journey type is the best solution for the marketer to set up?
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account. Which journey type is the best solution for the marketer to set up?A . Multi-Step JourneyB . Transactional Send JourneyC . Single Send JourneyView AnswerAnswer: B
What should me marketer do to prevent the subscriber from receiving further commercial messages?
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam. What should me marketer do to prevent the subscriber from receiving further commercial messages?A . Use the complaint exclusion list...
Which feature provides a way to automatically maintain a data extension's records?
Northern Trail Outfitters allows non registered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days. Which feature provides a way to automatically maintain a data extension's records?A . Delete Filter ActivityB . Contact DeleteC . Data Retention PolicyView AnswerAnswer:...
Which tool should be used?
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign. Which tool should be used?A . A/B TestingB . Path OptimizerC . Einstain Engagement ActivitiesView AnswerAnswer: B
Which feature should help achieve this?
Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them. Which feature should help achieve this?A . Einstein Messaging InsightB . Einstein Engagement ScoringC . Einstein Engagement FrequencyView AnswerAnswer: C
Where should NTO be able see if there has been a lift in overall likelihood to click?
Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color. Where should NTO be able see if there has been a lift in overall likelihood to click?A . Einstein Engagement FrequencyB . Einstein Engagement ScoringC . Einstein Messaging InsightsView AnswerAnswer: B
