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What contributes to these unsubscribe reasons?
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account. What contributes to these unsubscribe reasons?A . List Unsubscribe headerB . Profile Center UnsubscribeC . Universal UnsubscribeView AnswerAnswer: B
Which tool should they use to identify the subscribers to send to?
The marketing team want to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?A . Total Opens measureB . _Open data viewC . Tracking Data ExtractView AnswerAnswer: C
Which feature should be used to easily segment the data extension?
The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score. Which feature should be used to easily segment the data extension?A . Filter Data ActivityB . Random Data ExtensionC . SQL query activityView AnswerAnswer: B
What should NTO use to ensure the most up-to-date content is included in each email?
Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year. What should NTO use to ensure the most up-to-date content is included in each email?A . Reference Content BlockB . Dynamic Content BlockC...
What should NTO do to automate the process of finding its affected customers?
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?A ....
What should NTO do to simplify the journey?
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey. What should NTO do to simplify the journey?A . Use the Update Contact a:B . A Utilize exit criteria for the journey.C . Ensure...
Which steps should be configured within Automation Studio to accomplish this?
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience. Which steps should be configured within Automation Studio to accomplish this?A . Tracking Extract > Import Activity > SQL ActivityB . Tracking Extract > Import Activity > Data Extension ExtractC...
Which feature, if configured, should provide a warning prior to sending?
A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience. Which feature, if configured, should provide a warning prior to sending?A . Subject and Preheader ValidationB . Content DetectiveC . Subscriber Preview and test SendView AnswerAnswer: A
Which Preview $ Test Content Personalization option should be used?
A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign. Which Preview $ Test Content Personalization option should be used?A . Based on Recipient test Data ExtensionB . Based on Subscriber Preview List or Data ExtensionC ....
Which action should they take to execute the campaign?
A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?A . Use Automation Studio query for...
