MCC-201

A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not...

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are...

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email. What solution could be recommended?A . Create a journey with...

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails. What should a consultant recommend?A . Create an auto-suppression list populated with subscriber keys.B . Populate a list using a query to exclude the subscriber key.C...

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message. What should a consultant recommend to meet this criteria?A . Import the identified subscribers into a...

A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business. What step(s) should the customer take to move those subscribers back to...

Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance. What additional configuration changes should they make?A . Configure Multi-Org settings to account for two production instances in...

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in...

Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production. Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between...

Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list. Which solution should the consultant recommend?A . Use Einstein Segment RecommendationsB . Use an import activity to...