- All Exams Instant Download
Which skill is needed to build an efficient solution?
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following: - Use SmartCapture forms to write data into event registration data extensions. - Cross-reference the records in each registration data extension with corresponding invitation email sends. - Send a follow-up email...
Why would the total contact count be less than the total number of contacts from all data sources?
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers. Why would the total contact count be less than the total number of contacts from all...
How could the Marketing Cloud admin address this issue?
Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters. How could the Marketing Cloud admin address this issue?A . Import employee email addresses into All Subscribers with an "Active statusB . Ensure employees have opted in to the test email list or...
Which three considerations should be made for long term success?
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success? Choose 3 answersA . Apply an appropriately-scoped Data Retention periodB . Add custom fields not included in the Send Log TemplateC . Log attribute data necessary for auditing...
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units: • Number of Sends • Delivery Rate • Overall Bounce Rate • Block Bounce Rate...
Which two actions should be taken in Data Designer?
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products. The data extensions contain the following information: - Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal - Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount - Products: ProductId, SKU, Name, Description, Cost, Price Which...
Which two links in Setup Home could be used to troubleshoot the issue?
Northern Trail Outfitters has noticed an issue with their sends today. Which two links in Setup Home could be used to troubleshoot the issue? Choose 2 answersA . Create Support CaseB . Failed SendsC . Help and TrainingD . System StatusView AnswerAnswer: C,D
Which two actions should NTO take in order to create Send Classifications?
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes. Which two actions should NTO take in order to create Send Classifications? Choose 2 answersA . Define a Sender Profile.B . Define a...
At which level should the utm_campaign value be configured?
Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a specific campaign message. At which level should the utm_campaign value be configured?A . SubscriberB . LinkC . EmailD . AccountView AnswerAnswer: C
What functionality would get messages out the door faster?
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization. What functionality would get messages out the door faster?A . Burst SendingB . Journey Builder Triggered SendsC . Send ThrottlingD . Marketing Cloud ConnectView AnswerAnswer: A
