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How should the consultant facilitate this within Contact Builder?
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products. How should the consultant facilitate this within Contact Builder?A . Create three distinct Attribute Groups that link each data extension directly to Contacts.B . Create three distinct Attribute...
What question should be asked to determine a data/segmentation strategy?
A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive....
Which SQL statement should the consultant use?
A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions--Subscribers and OrderTable, and the customer would like to include key information from both tables, such as: * CustomerlD * FirstName * EmailAddress * OrderlD *...
Which import type should be used?
A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today’s product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?A . OverwriteB ....
Given the customer's requirements, which method should be used to automate their monthly promotional email?
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the...
What is the recommended best practices for font usage in email?
As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practices for font usage in email?A . Use a web-safe font for text that closely matches...
What is the skill set you need to build emails with dynamic content?
What is the skill set you need to build emails with dynamic content?A . CSSB . HTMLC . AmpscriptD . SSJSView AnswerAnswer: C
What could be the reason?
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences. Is based on a data extension which has Email Address as Primary Key. A few...
Using best practices, how should a consultant create and assign roles for NTO?
Northern Trail Outfitters (NTO): * Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations. * Prefers not to use custom roles unless it is absolutely necessary. * Email Specialist resides in multiple business units. Using best practices, how should a...
Tracking Alias question:
Tracking Alias question:A . Same URLB . Email Conversion TrackingC . Can be found in some reportsD . Differentiate clicking emailView AnswerAnswer: A,B,C,D
