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What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity. The list is: * Compiled in a database in the website Content Management System (CMS). * Imported into Marketing Cloud nightly...
What solution will decrease manual workloads on the team and will improve their customers' experience?
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual...
How should these data extensions be linked within an Attribute Group?
A customer has three data extensions that need to be added to Contact Builder * Customers contains customer information * Orders contains order information * Products contains product information How should these data extensions be linked within an Attribute Group? Choose 2A . Customer Data <one-to- Many> Customers <one-to- One>...
Which three criteria should they use to create an audience for this campaign?
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond. Which three criteria should they use to...
How would the consultant ensure that this requirement is met?
A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account. How would the consultant ensure that this requirement is met?A . Check the Scope by User box in Marketing Cloud.B...
Which feature should be utilised to make this happen?
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution. Which feature should be utilised to make this happen?A . Publication ListsB . Subscriber KeysC ....
What automation sequence (excluding waits) should cover these requirements?
A company collects subscriptions on its websites. It does the following: • Compiles that subscription list in a database in the website content Management System (CMS). • Posts this encrypted list to Marketing Cloud nightly at 11 p.m. • Uses Marketing Cloud as the database of record. • Sends up...
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam. How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?A . An automation that queries the...
How should the consultant meet this requirement?
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process. How should the consultant meet this requirement?A . Create a Salesforce Data Extension for the user to select during a Guided Send.B . Assign the integrated user the Marketing Cloud AppExchange...
Which method should be used?
A customer has several values that need to be used in the body of an email send: * The data would be stored in a reference data extension, related on SubscriberKey. * There may be one or more records for each subscriber. * The audience is generally over 1 million...
