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What is a capability of the Import within Contact Builder? Choose 2 answers
What is a capability of the Import within Contact Builder? Choose 2 answersA . The data source can be a local file, data filter, or file on any FTC . The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.D . Like the Import...
What action should be taken to increase subscriber engagement?
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend. What action should be taken to increase subscriber engagement? Choose 2 answersA . Increase volume of emails to a...
How should the consultant approach this requirement?
A user in the MC wants to use salesforce custom object data for segmenting and personalization. How should the consultant approach this requirement?A . Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension....
Which option should be in this scenario?
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition. Which option should be in this scenario?A . Personalization stringsB . Guide Template LanguageC ....
How should consumers, retailers, and wholesale buyers be defined in Data Designer?
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data...
Which two statements about a database of record are correct? Choose 2 answers:
Which two statements about a database of record are correct? Choose 2 answers:A . A database of record is a centralized storage repository of data about objects or peopleB . A database of record is any database that contains subscriber dataC . A database of record is system in which...
Which two actions should be consultant recommend?
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems. Which two actions should be consultant...
Using the principle of least privilege, which two pre-defined roles should be assigned?
A marketer wants to create and edit email content, as well as generate reports and manage subscriber data. Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answersA . AnalystB . AdministratorC . Data ManagerD . Content CreatorView AnswerAnswer: A,D
Which two methods are viable configurations for entry?
A company is hosting a series of events and wants its customers who register to enter into a journey. Which two methods are viable configurations for entry? Choose 2 answersA . A form hosted on the company website that fires the entry event via REST APC . A Smart Capture...
Why would a contact fail to enter a Journey Builder interaction? Choose 3 answers
Why would a contact fail to enter a Journey Builder interaction? Choose 3 answersA . The interaction allows re-entry only after exiting, and the contact already exists.B . The contact falls below the High Water Mark.C . The interaction has an A/B/n split, and the contact does not meet the...
