- All Exams Instant Download
How is Primary Key used?
How is Primary Key used?A . Primary Key is used when defining a Send Relationship B. Primary Key is the unique value to identify a subscriber C. Primary Key identifies a row or a field in a data extension as unique D. Primary Key prevents data from being overwritten in...
A 15 person management team wants to review test emails built in email studio prior to live deployment based on content that is personalized for them but it clearly noted as a test email what is the safest most effective way for a marketer to accomplish this task without the compromising email content.
A 15 person management team wants to review test emails built in email studio prior to live deployment based on content that is personalized for them but it clearly noted as a test email what is the safest most effective way for a marketer to accomplish this task without the...
Why would the marketer be unable to configure a holdback audience?
A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines. They want to configure a holdback audience to receive the winning path, but the option is unavailable. Why would the marketer be unable to configure a holdback audience?A . The Journey is a one-time...
Which standard tool best does this?
Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence. Which standard tool best does this?A . Einstein Copy Insights B. Einstein Email Recommendations C. Einstein Messaging InsightsView AnswerAnswer: A
How should the marketer share these assets?
A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?A . Individually share each asset with the other business unit in Content Builder. B. Move the content into the...
What does the validate tool check for? (Check all that apply)
What does the validate tool check for? (Check all that apply)A . The presence of an unsubscribe link B. Invalid email address C. A physical mailing address D. Correct syntax for attributes E. That each content area specified in the dynamic content rule existsView AnswerAnswer: A,C,D,E
What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers?
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currently does NOT...
Which two tools should be used to test and configure the segment?
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that the correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested. Which two tools should be used to test and configure the...
Which three strategies would improve their email deliverabihty?
Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers. Which three strategies would improve their...
How can access to the Master Customer table be restricted?
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them. How can access to the Master Customer table be restricted?A . Shared Data Extension Permissions B. Date/Time Range for Access C....
