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Which step needs to be completed?
A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected. Which step needs to be completed?A . The email...
Where in Email Studio can the marketer see the performance summary of the recent email send?
Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers. Where in Email Studio can the marketer see the performance summary of the recent email send?A . Send Performance tab B. Overview tab within Tracking C. Job...
Which send process can use Sender Profiles? (Choose 3)
Which send process can use Sender Profiles? (Choose 3)A . Simple Automated Sends B. Guided Sends C. User-Initiated Sends D. Test Sends E. Triggered SendsView AnswerAnswer: A,B,E Explanation: efinitions Triggered Send Definition - A triggered email is a message that Marketing Cloud sends to an individual subscriber in response to...
What would be the correct sequence of Activities for this File Drop Starting Source?
Northern Trail Outfitters wants to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should...
In which two ways should the data extension and import be configured?
A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process. In which two ways should the data extension and import be configured? Choose 2 answersA . Select the update type...
Which three criteria should be met to ensure compliance with the CAN-SPAM Act?
A marketer plans to send a transactional email. Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)A . The subject line contains a promotion to entice the recipient. B. The email body presents the transactional content prior to any commercial content. C. The email...
Which import option should be used to ensure the data extension only contains currently active customers?
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active. Which import option should be used to ensure the data extension only contains currently active customers?A . Append B....
What functionality could accommodate this?
Northern Trail Outfitters wants to use something other than an email address to identify subscribers. What functionality could accommodate this?A . System Preferences B. Subscriber Key C. Subscriber Attributes D. Primary KeyView AnswerAnswer: B
What is a capability of a data relationship?
What is a capability of a data relationship?A . Join three or more data extensions together to create a filtered data extension B. Join a list and a data extension to filter the combined data C. Join data extensions together to create one combined data extension D. Join data extensions...
Which metric should be analyzed as a possible indicator of bad sender reputation?
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers. Which metric should be analyzed as a possible indicator of bad sender reputation?A . Send volume B. Click...
