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Which two best practices should NTO employ when sending email?
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement. Which two best practices should NTO employ when sending email? Choose 2 answersA . Send generic content to appeal to all audiences. B. Send multiple emails a day to keep the brand top of...
What is he optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension. What is he optimal segmentation process that NTO should use to...
Which configuration caused the send to fail?
Northern Trail Outfitters it sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it. Which configuration caused the send to fail?A . Two fields with ''EmailAddress data type B. Failure to choose the send classification C. Incorrect Sending RelationshipView AnswerAnswer:...
How should they improve their engagement rates with unengaged subscribers?
Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They have noticed in the last six months their open and click rates have been trending lower. NTO wants to reverse this trend. How should they improve their engagement rates with...
What tool will produce this audience?
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute. What tool will produce this audience?A . SQL Query Activity B. Audience Builder C. Filters D. Send FlowView AnswerAnswer: C
Which send tracking metric provides the bounce description "Address is non-existent at the domain?
A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic. Which send tracking metric provides...
Which setting should be configured in a send to identify the line of business sending the message?
Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email. Which setting should be configured in a send to identify the line of business sending the message?A . Sender Authentication...
Which two practices should the marketing manager employ?
The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement. Which two practices should the marketing manager employ? (Choose two.)A . Offer a special discount for opening the email. B. Use a large sample size. C. Wait at least 24 hours...
What is the correct sequence of Activities for this File Drop Starting Source?
Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email...
Which action should they take to execute the campaign?
A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?A . Use Automation Studio query for...
