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In which two ways should NTO honor customers’ preferences when creating emails?
Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests. In which two ways should NTO honor customers’ preferences when creating emails? (Choose two.)A . Create dynamic rules based on customers’ preferences...
What should be set up to help organize NTO's email tracking results?
Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly. What should be set up to help organize NTO's email tracking results?A . Create folders in My Tracking and select where to send results when sending an email. B. Give emails unique names so they are easier to find...
How should journey Builder be configured to meet this requirement?
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou' email the first time they Show up it the file drop. How should journey Builder be configured to meet this requirement?A . Configure Journey Settings to...
What should be created to achieve this?
Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization that are custom and not available within the perconfigured reports. What should be created to achieve this?A . A collection B. A Dimension C. A DashboardView AnswerAnswer: A
Which action does the marketer need to take in the processing tab when creating the Smart Capture form?
A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)A . Refresh the data...
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance. Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?A . Email and Journey Overview Dashboard B. Email Performance Dashboard C. Journey Performance by Email...
Which elements could they test using the A/B Test feature?
Northern Trail Outfitters wants to optimize email engagement. Which elements could they test using the A/B Test feature?A . From Name, Preheader, and Dynamic Rules B. From Name, Sender Profile, and Subject Line C. From Name, Sender Profile, and Domain D. From Name, Preheader, and Subject LineView AnswerAnswer: D
Which feature would the company use?
Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the company use?A . Shared Emails B. Shared Portfolio Items C. Shared Data Extensions D. Shared Publication ListsView AnswerAnswer: D
Which feature can be used to restrict users from a business unit from accessing the Master Customer list?
Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?A . Business...
Which three methods in Content Builder can be used to locate the promotional advertisement?
NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answersA . Local folder structure B. Search field C. Content Type filter D. Email Type E. Tags filterView...
