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Which tactic will improve deliverability for a new sender?
Which tactic will improve deliverability for a new sender?A . Send email during the holiday season when new senders are less likely to be detected B. Send email to a minimum of 35,000 subscribers per ISP per day C. Send email to ISPs that have been notified of the new...
Which tool would the marketer use in this scenario?
A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?A . Subscriber Group B. Send Log C. Data Filter D. Web CollectView AnswerAnswer: D
What should the marketer do to ensure the data extension appears as a Recipient Test Data Extension in the Test Send menu?
A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension. What should the marketer do to ensure the data extension appears as a Recipient Test Data Extension in the Test Send menu?A . Save the data extension in the Test Folder. B....
What step could the marketer take to correct the link after the email has been sent?
A marketer sent an email to a group of subscribers with an invalid link. What step could the marketer take to correct the link after the email has been sent?A . Change the URL Expiration in Email Administration B. Update the link using AMPscript C. Resend the email with the...
How are the test audiences for an A/B test selected? (Choose 2)
How are the test audiences for an A/B test selected? (Choose 2)A . The test administrator chooses which subscribers to place in each audience B. The system automatically uses 15% of the population for each audience C. The system randomly places target subscribers into the selected audiences D. The test...
How should the notification be received if the data import is unsuccessful?
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day’s opt-out updates. If a run fails, it must be manually rerun to maintain compliance. How should the notification be received if the data import is...
What needs to be configured in the Marketing Cloud account?
A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard. What needs to be configured in the Marketing Cloud account?A . File Transfer B. Data Loader C. Enhanced SFTP D. Encrypted SFTPView AnswerAnswer: C
Identify the best practices for interacting with potential and active subscribers. (Choose 3)
Identify the best practices for interacting with potential and active subscribers. (Choose 3)A . Buy email lists B. Permission is specific to an address even if you know others. C. Opt-in via SMS in not Opt-in via email (And vice versa) D. Opt-ins are brand specific, don't share with other...
Which combination of audiences can be selected in the recipient section for a specific Send?
Which combination of audiences can be selected in the recipient section for a specific Send?A . Lists and Audiences B. Contacts or Audiences C. Lists or Data Extensions D. Lists and Data ExtensionsView AnswerAnswer: C
Which action should be recommended?
Following a batch email send. Northern Trail Outfitters wants to update an email link's URL. Which action should be recommended?A . Navigate to the email in Content Builder and update the URL. B. Navigate to the Job Links tab In My Tracking and update the URL. C. Navigate to URL...
