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What functionality can be used to accommodate this?
Northern Trail Outfitters wants to use something other than an email address to identify subscribers. What functionality can be used to accommodate this?A . Subscriber KeyB . Primary KeyC . Subscriber AttributesD . System PreferencesView AnswerAnswer: A
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? (Choose...
Where can the marketer most easily find this information?
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link...
What are two effective methods to acquire new subscribers?
A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data. What are two effective methods to acquire new subscribers? (Choose two.)A . Require customers to provide their email address when calling customer service.B . Create...
Which three strategies will help improve NTO's email deliverability?
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers. Which three strategies will...
What is the optimal way to manage unsubscribes by communication type?
A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email. What is the optimal way to...
Which three design best practices would the marketer use?
A marketer is designing email for mobile devices. Which three design best practices would the marketer use? (Choose three.)A . Use image-based text for hero graphics.B . Cut content to make the message fit above the fold.C . Keep copy simple and direct.D . Stack the content in a single...
What are the four elements that are required for the creation of a dynamic content rule?
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?A ....
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending. What feature would the NTO administrator use to...
Which two best practices should NTO employ when sending email?
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement. Which two best practices should NTO employ when sending email? (Choose two.)A . Use subscriber data to dynamically populate email content.B . Send multiple emails a day to keep the brand top of mind.C...
