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What feature should be used to target these members?
Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line “NTO Spring Sale.” What feature should be used to target these members?A . SQL Query ActivityB . Group RefreshC . Engagement SplitD . Email Send ReportView AnswerAnswer: C
Which feature allows NTO to easily target this segment?
Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers. Which feature allows NTO to easily target this segment?A . List DetectiveB . Smart CaptureC . Filtered GroupD . Publication ListView AnswerAnswer: C
In this scenario, what best practice was achieved?
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences. In...
What task is validated during the Send Preview?
A marketer is completing a Send Preview based on a pre-deployment checklist. What task is validated during the Send Preview?A . Confirm that each content area specified in the dynamic content rules exists.B . Ensure subscriber status at the time of send is Subscribed or Bounced.C . Identify phrases like...
How could this be achieved?
Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes. How could this be achieved?A . Create a scheduled automation...
Which two options are given when the subscriber clicks One-Click Unsubscribe, given that NTO is using the default subscription center?
A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe. Which two options are given when the subscriber clicks One-Click Unsubscribe, given that NTO...
Which two tools should the marketer use?
A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions. Which two tools should the marketer use? (Choose two.)A . Personalization StringsB . Sender ProfilesC...
What is the optimal way to manage unsubscribes by communication type?
A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email. What is the optimal way to...
Which send tracking metric provides the bounce description “Address is non-existent at the domain”?
A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic. Which send tracking metric provides...
Which feature should the marketing team use?
Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike. The executive team wants the marketing team to slowly send emails throughout the day to avoid customers waiting on hold. Which feature should the marketing team use?A . Triggered SendB . Send ThrottlingC ....
