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What tool is an option for this scenario?
Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends. What tool is an option for this scenario?A . Send FlowB . Automation StudioC...
What activity is designed to address this scenario?
As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension. What activity is designed to address this scenario?A . Filter ActivityB . SQL Query ActivityC . Group RefreshD . File Transfer ActivityView AnswerAnswer: A
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending. What feature would the NTO administrator use to...
What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc. What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible? (Choose two.)A . Use custom corporate font to...
Which two best practices should the marketer use to make the subject line more effective?
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: “NTO Weekly: Topics of interest this week.” Which two best practices should the marketer use to make the subject line more effective? (Choose two.)A . Include “RE:”, “FWD:”,...
Which two best practices should NTO employ when sending email?
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement. Which two best practices should NTO employ when sending email? (Choose two.)A . Use subscriber data to dynamically populate email content.B . Send multiple emails a day to keep the brand top of mind.C...
How can this be accomplished most efficiently?
Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion. How can this be accomplished most efficiently?A . Automation Studio with...
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience. Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? (Choose three.)A . Use explicit opt-in for any new web sign-ups.B . Set expectations on send frequency...
What creation method should the team use to create the new data extension?
A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already in use. What creation method should the team use to create the new data extension?A . Create from a Filtered Data ExtensionB . Create from TemplateC ....
What feature should the marketer use?
Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the “Transactional” CAN-SPAM requirements. What feature should the marketer use?A . Send ClassificationB . Sender ProfileC . Delivery ProfileD . Send DefinitionView AnswerAnswer: A
