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In which two ways should the data extension and import be configured?
A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the import process. In which two ways should the data extension and import be configured? (Choose two.)A . Select the update type “Overwrite”.B...
Which solution should they use to maintain subscriber status?
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. To remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system. Which solution should they use to maintain subscriber...
Which statement best describes how AMPscript can be used to customize email messages?
Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript. Which statement best describes how AMPscript can be used to customize email messages?A . Automates the template creation processB . Automates the flow of creating email messagesC . Provides advanced content personalizationD . Inserts...
What tool will produce this audience?
A marketer is using list-based sending, and wants to segment subscribers who have a value of “EMEA” in the Region Attribute. What tool will produce this audience?A . Send FlowB . FiltersC . SQL Query ActivityD . Audience BuilderView AnswerAnswer: D
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? (Choose...
Which three strategies will help improve NTO's email deliverability?
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers. Which three strategies will...
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CANSPAM compliant and follow industry best practices. Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? (Choose two.)A . Ask the subscriber to log in to the Preference...
What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?
What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?A . Send FlowB . List DetectiveC . Test SendD . Preview and TestView AnswerAnswer: D
What are the four elements that are required for the creation of a dynamic content rule?
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?A ....
Where can the marketer most easily find this information?
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link...
