- All Exams Instant Download
What should a consultant recommend as a unique identifier for each subscriber?
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey. What should a consultant recommend as a unique identifier for each subscriber?A . A common field like Physical Address for Contact Key. B. A number field such as...
What should a consultant recommend to meet this criteria?
A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message. What should a consultant recommend to meet this criteria?A . Import the identified subscribers into a...
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into. How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?A . Salesforce Campaign Entry Source on the Lead Object B. Salesforce Data...
Which two options should the consultant recommend?
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key. Which two options should the consultant recommend? (Choose 2 answers)A . Email B. CRM ID C. Mobile Device ID D. Loyalty Program NumberView AnswerAnswer:...
Which solution should the consultant recommend?
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop. Which solution should the consultant recommend?A . Use...
Which solution should the consultant recommend?
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO...
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production. Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between...
Which activity Is required in the automation?
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day. Which activity Is required in the automation?A ....
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When...
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?
A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension. How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?A . Enable the package for all business units in the...
