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Which two methods would allow them to utilize a Retention Policy?
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty...
What functionality could be used to accomplish this?
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails. What functionality could be used to accomplish this?A . Recent Email Send Report B. Data Views...
Which solution should capture the new subscribers?
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud. Which solution should capture the new subscribers?A . Smart Capture form on website B. Salesforce Triggered...
What could be causing this?
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Order when they are either create update with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they noticed it does not injected customers when their status...
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud. What...
What would be required to process the correct subscribers?
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails. What would be required to process the correct subscribers?A . Journey settings >...
What consideration could be provided to help with the decision?
Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org. What consideration could be provided to help with the decision?A . Shared Salesforce Data Extensions will be enabled in up to 5...
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?
A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension. How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?A . Enable the package for all business units in the...
Which solution should the consultant recommend?
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO...
Which design should the consultant recommend to perform their analysis?
Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email. Which design should...
