Which data setup should they use for decision splits?

Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey. Which data setup should they use for decision splits?A . Journey Data queried from main data extension B. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes C. Journey Data using CRM Report Import Activity to...

August 10, 2023No CommentsREAD MORE +

What is the implication of this data model when using Marketing Cloud Connect?

A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud. What is the implication of this data...

August 9, 2023No CommentsREAD MORE +

How could these auto-reply messages be enabled?

Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries. How could these auto-reply messages...

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What solution should be recommended for execution efficiency?

A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the...

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Which configuration should be utilized for the API user created in Marketing Cloud?

Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect. Which configuration should be utilized for the API user created in Marketing Cloud?A . API User checkbox is selected, no roles are assigned to user. B. API User checkbox...

August 8, 2023No CommentsREAD MORE +

How Should they configure these data sources?

Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information. How Should they configure these data sources?A . Share data extensions from the top-level BU. B. Create a local copy of the product data in each BU. C. Use the File Transfer...

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In which two ways should this segment be created?

Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK. In which two ways should this segment be created?A . Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group. B....

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Which two methods should be used to filter entry into the journey?

Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to 'shipped' that day through a journey. Which two methods should be used to filter entry into the journey? Choose 2 answersA ....

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What should a consultant recommend as a unique identifier for each subscriber?

Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey. What should a consultant recommend as a unique identifier for each subscriber?A . A common field like Physical Address for Contact Key. B. A number field such as...

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What would be required to enable sending emails from their new domain without impacting deliverability?

Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers. What would be required to enable sending emails from...

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