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What should they implement?
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in...
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into. How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?A . Salesforce Campaign Entry Source on the Lead Object B. Salesforce Data...
What should a consultant recommend?
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the...
Which flow would meet their needs?
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels. Which flow would meet...
What end-to-end process should deliver this efficiently?
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as...
What solution should be recommended for execution efficiency?
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the...
What step(s) should the customer take to move those subscribers back to 'Active'?
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business. What step(s) should the customer take to move those subscribers back to...
Which method should be used?
A customer wants to reports on 'Not Sent' contacts in Journey Builder. Which method should be used?A . Use the standard report 'Subscribers Not Sent to'. B. Use an automation with Tracking Extract. C. Create an Analytics Builder Discover report. D. Query the _sent Data View for the contact's send...
How should they configure their entry source?
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey. How should they configure their entry source?A . Use an Import Activity in Automation studio to filter...
Which two questions should their IT team be asked?
A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain. Which two questions should their IT team be asked? Choose 2 answersA . Can they provide access for Marketing Cloud to update the DNS records? B. Does...
