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What should be recommended?
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months. What should be recommended?A . Create and execute a SQL Query against the _Click data view. B. Create and execute a Tracking Extract. C....
Which two types of API calls are counted against the rolling 24-hour limit?
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account. Which two types of API calls are counted against the rolling 24-hour limit?A . SOAP API Calls updating objects B. CreateSalesforceObject() AMPscript C. Login Calls D....
What should be used to segment this audience?
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily....
What should a consultant recommend?
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails. What should a consultant recommend?A . Create an auto-suppression list populated with subscriber keys. B. Populate a list using a query to exclude the subscriber key....
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span. How should...
How could this be accomplished?
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies. How could this be accomplished?A . Use Automation Studio with a random split activity. B. Create a random data extension within Email Studio. C. Create a random...
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production. Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between...
Which method should they use to send the email from Marketing Cloud?
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud. Which method should they use to send the email from Marketing Cloud?A . Create a scheduled Automation with a Query Activity...
Which feature should they use?
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out. Which feature should they use?A . Exclusion Script B. Auto-suppression List C. Suppression List D. Exclusion ListView AnswerAnswer:...
What should be recommended?
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from...
