Certified Marketing Cloud Consultant V1

A customer wants to link web analytics data to subscriber data. How should this be set up in Data Designer?A . Link to Marketing Cloud data extensions B. Link to the Marketing Cloud API C. Link to the Web Analytics SFTP D. Link to the Web Analytics Provider APIView AnswerAnswer:...

By which three standard methods could contacts be injected into a journey? Choose 3 AnswersA . Mobile Response Event B. Date-Based Event C. Predictive Intelligence Event D. CloudPages Form Submit Event E. Sales/Service Cloud EventView AnswerAnswer: B,D,E

A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months. What should be recommended?A . Create and execute a SQL Query against the _Click data view. B. Create and execute a Tracking Extract. C....

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment. Which process should the consultant utilize for a reliable send method?A . Query Synchronized Data Extensions using a query activity to a Salesforce Data...

A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and...

An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team. What method should the team use?A . Send Logs B. Data views C. Tracking Extracts D. Scheduled ReportsView AnswerAnswer: D

Which statement is correct regarding tracking aliases? Choose 2 AnswersA . Tracking aliases are found in Tracking and some standard reports. B. Tracking aliases are associated with a URL in HTML as: tag="alias text". C. Tracking aliases can differentiate click activity in an email to the same URL. D. Tracking...

A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to: * Use an existing Paste HTML email for the first send. * Make only minor changes to the email creative for future sends. *...

Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed. What should the consultant do to diagnose the issue?A . Initiate a log to troubleshoot package-related API calls. B. Change...

What is a capability of the Import within Contact Builder? Choose 2 AnswersA . The data source can be a local file, data filter, or file on any FTP. B. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect. C. Like the Import...