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What should a consultant recommend to meet these criteria?
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands....
Which statement IS correct regarding the automation tools in the Marketing Cloud? Choose 3 Answers
Which statement IS correct regarding the automation tools in the Marketing Cloud? Choose 3 AnswersA . Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time. B. Automation Studio allows users to inject Contacts from a data extension into an interaction...
What product would help their use case?
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and...
How would they set up the Import Activity to know the name of the file?
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers. How would they set up the Import Activity...
Which feature should they use?
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out. Which feature should they use?A . Exclusion Script B. Auto-suppression List C. Suppression List D. Exclusion ListView AnswerAnswer:...
Which two questions should their IT team be asked?
A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain. Which two questions should their IT team be asked? Choose 2 AnswersA . Can they provide access for Marketing Cloud to update the DNS records? B. Does...
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When...
When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?
When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?A . Create a new Attribute Group referencing all email address fields in Data Designer. B. Create a new Import to populate subscriber email...
What is the recommended best practice for font usage in email?
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email?A . Use a web-safe font for text...
Using the principle of least privilege, which two pre-defined roles should be assigned?
A marketer wants to create and edit email content, as well as generate reports and manage subscriber data. Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 AnswersA . Analyst B. Administrator C. Data Manager D. Content CreatorView AnswerAnswer: A,D
