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How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?
A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension. How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?A . Enable the package for all business units in the...
Which two best practices should be utilized?
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability. Which...
Which personalization string should they include as the href attribute in the link?
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email. Which personalization string should they include as the href attribute in the link?A . %%view_as_webpage%% B. %%view_email_url%% C. %%vawp%% D. %%view_online%%View AnswerAnswer: A
Why would a contact fail to enter a Journey Builder interaction? Choose 3 Answers
Why would a contact fail to enter a Journey Builder interaction? Choose 3 AnswersA . The interaction allows re-entry only after exiting, and the contact already exists. B. The contact falls below the High Water Mark. C. The interaction has an A/B/n split, and the contact does not meet the...
What method should be suggested in this scenario?
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages. What method should be suggested in this scenario?A . Platform Events API B. Data View Export with every send...
What should a consultant recommend?
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber....
Which two methods are viable configurations for entry?
A company is hosting a series of events and wants its customers who register to enter into a journey. Which two methods are viable configurations for entry? Choose 2 AnswersA . A form hosted on the company website that fires the entry event via REST API. B. A Smart Capture...
Which automation sequence represents a viable solution?
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following: * Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m. * Payments.csv will be encrypted. * Payments.csv will...
What action should be taken to increase subscriber engagement?
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement? Choose 2 AnswersA . Increase volume of emails to a...
What data will be helpful to send out an email which increases purchase frequency?
NTO wants not only to send to their best customers, but also those most likely to buy. What data will be helpful to send out an email which increases purchase frequency? Choose All that applyA . last purchase date B. proximity to store C. lifetime purchase value D. conversion rateView...
