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What action should be taken to increase subscriber engagement?
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend. What action should be taken to increase subscriber engagement? Choose 2 AnswersA . Increase volume of emails to a...
How would the consultant ensure that this requirement is met?
A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account. How would the consultant ensure that this requirement is met?A . Check the Scope by User box in Marketing Cloud....
What should the consultant recommend?
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages. Their customer base includes 1.5 million email addresses. What should the consultant recommend?A . Suppress sends to...
How are Publication Lists used?
How are Publication Lists used?A . To allow subscribers to opt-down/out instead of unsubscribing from all B. To built dynamic content rules by subscriber type C. To manage subscribers in guided and triggered email sends D. To send communication to all subscribers, regardless of opt-in statusView AnswerAnswer: A
Which field name should be included in the report in addition to email address?
Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder. Which field name should be...
How should the consultant meet this requirement?
A customer wants to send an email from Sales Cloud on behalf of the record owner. How should the consultant meet this requirement? Choose 2 AnswersA . Use the Organization-Wide Email address. B. Use a custom Delivery Profile. C. Use a custom Send Classification. D. Use the Send From Record...
What approach should be recommended?
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff...
What solution should a consultant recommend to meet the criteria?
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not...
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 Answers
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 AnswersA . Reconcile contact data on multiple Contact IDs B. Add a single record to a data extension C. Export data from a data extension to any SFTP location D. Clear...
What should the customer have in place to ensure this solution can be implemented?
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain. What should the customer have...
