Certified Marketing Cloud Consultant V0

A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to: * Use an existing Paste HTML email for the first send. * Make only minor changes to the email creative for future sends. *...

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes. Which component should be discussed with the customer to allow...

A customer has several values that need to be used in the body of an email send: * The data would be stored in a reference data extension, related on SubscriberKey. * There may be one or more records for each subscriber. * The audience is generally over 1 million...

What statements are correct regarding Attribute Groups? Choose 2 answersA . They link data extensions to subscriber lists.B . They link data extensions to contacts.C . They link data extensions to other data extensions.D . They link subscriber lists to contacts.View AnswerAnswer: B, C

NTO has scenario of a journey for "post-purchasing communication": which re-entry setting is correct?A . no reentryB . reentry anytimeC . reentry only after exitingD . reentry after timeView AnswerAnswer: B

Why would a contact fail to enter a Journey Builder interaction? Choose 3 answersA . The interaction allows re-entry only after exiting, and the contact already exists.B . The contact falls below the High Water Mark.C . The interaction has an A/B/n split, and the contact does not meet the...

A customer would like to store financial data related to invoicing in its data extensions. Which field type should be used?A . CurrencyB . DecimalC . NumberD . FloatView AnswerAnswer: B

Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units: * Number of Sends * Delivery Rate * Overall Bounce Rate * Block Bounce Rate...

A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day's submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled. Which automation...

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email?A . Use a web-safe font for text...