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Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector. Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? Choose 3...
Which steps will solve how replies are managed by the application?
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails. Which steps will solve how replies are managed by the application? Choose 3 answersA . Confirm that Reply Mail Management (RMM) is configured for...
What action should be taken to increase subscriber engagement?
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement? Choose 2 answersA . Increase volume of emails to a...
What is a correct statement about Send Log data? Choose 3 answers
What is a correct statement about Send Log data? Choose 3 answersA . Can be accessed via Query activities.B . Can be incorporated into standard reports.C . Can be stored for a set period of time.D . Can be added to a standard data view.E . Can be included in...
Which automation workflow meets the customer requirements?
The customer has these requirements for storing engagement data in their data warehouse: * All email open and click activity must be pulled daily from the Marketing Cloud. * Output files must meet the specific requirements for the data warehouse. * All the activity must be provided via FTP in...
Which statement differentiates the use of data extensions over lists?
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria: * Customer data will be fully refreshed every night via Import activity from the customer's data warehouse. * Contact records will be augmented by relational data tables via Contact Builder. * The...
How should these data extensions be linked within an Attribute Group?
A customer has three data extensions that need to be added to Contact Builder * Customers contains customer information * Orders contains order information * Products contains product information How should these data extensions be linked within an Attribute Group? Choose 2A . Customer Data <one-to- Many> Customers <one-to- One>...
What action should be taken when using Contact Builder?
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database. What action should be taken...
Which SQL statement should the consultant use?
A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions--Subscribers and OrderTable, and the customer would like to include key information from both tables, such as: * CustomerlD * FirstName * EmailAddress * OrderlD *...
What two actions should be taken in Data Designer?
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information: * Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal * Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount * Products: ProductId, SKU, Name, Description, Cost, Price What...
