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What are two consequences of this change?
Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder. What are two consequences of this change? Choose 2 answersA . All filters created before will adapt automatically to the new...
Which role should be assigned to the IT staff member?
Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks: * Maintain NTO's master suppression list * Configure data relationships * Create new subscriber attributes Which role should be assigned to the IT staff member?A...
How could these auto-reply messages be enabled?
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries. How could these auto-reply messages...
What method should be suggested in this scenario?
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages. What method should be suggested in this scenario?A . Platform Events APIB . Data View Export with every sendC...
What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?
Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers’ information. If a new manager is assigned to a...
What functionality should be used to retrieve the necessary data?
A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account. What functionality should be used to retrieve the necessary data?A . My TrackingB . My ReportsC ....
Which field type should be used?
A customer would like to store financial data related to invoicing in its data extensions. Which field type should be used?A . CurrencyB . DecimalC . NumberD . FloatView AnswerAnswer: B
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector. Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? Choose 3...
What solution should the consultant propose, given the customer's requirements and available resources?
A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future. What solution should the consultant propose, given the customer's requirements...
Which three statements are correct regarding the automation tools in Marketing Cloud? Choose 3 answers
Which three statements are correct regarding the automation tools in Marketing Cloud? Choose 3 answersA . Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.B . Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.C . Journey Builder allows...
