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What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are...
Which feature should they use?
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out. Which feature should they use?A . Exclusion ScriptB . Auto-suppression ListC . Suppression ListD . Exclusion ListView AnswerAnswer:...
Which reasons warrants this implementation?
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices. Which reasons warrants this implementation? Choose 2 answers.A . Support non-English responses with Reply Mail Management.B . Localized language and display options based on location and culture.C . Tracking information for...
What key issue should be addressed?
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit...
In which two ways could a consultant troubleshoot this issue?
A mobile contact is not receiving SMS messages sent via MobileConnect. In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)A . Ensure the contact is subscribed to the correct keyword.B . Check the contact is subscribed to the correct short or long code.C . Check the...
Using the principle of least privilege, which two pre-defined roles should be assigned?
A marketer wants to create and edit email content, as well as generate reports and manage subscriber data. Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answersA . AnalystB . AdministratorC . Data ManagerD . Content CreatorView AnswerAnswer: A,D
Which personalization string should they include as the href attribute in the link?
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email. Which personalization string should they include as the href attribute in the link?A . %%view_as_webpage%%B . %%view_email_url%%C . %%vawp%%D . %%view_online%%View AnswerAnswer: A
What should a consultant recommend?
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the...
What is the issue causing less emails to go out?
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going...
What product would help their use case?
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and...
