- All Exams Instant Download
Which two steps should they include to accomplish this journey?
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension. Which two...
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits?
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2A . Filter target audiences based on mapped profile attributes to reduce Bulk API...
Which send method should be used?
A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer’s plans are to: • Use an existing Paste HTML email for the first send. • Make only minor changes to the email creative for future sends. • Send...
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When...
What data will be helpful to send out an email which increases purchase frequency?
NTO wants not only to send to their best customers, but also those most likely to buy. What data will be helpful to send out an email which increases purchase frequency? Choose All that applyA . last purchase dateB . proximity to storeC . lifetime purchase valueD . conversion rateView...
Which Data View could they use to achieve this?
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list. Which Data View could they use to achieve this?A . _ListSubscribersB . _SubscribersC . _PublicationSubscriberD . _EnterpriseAttributeView AnswerAnswer: A
Which automation workflow meets the customer requirements?
The customer has the following requirements for storing engagement data in their data warehouse: * All email open and click activity must be pulled daily from MC * Output files must meet the specific requirements for the data warehouse * All the activity must be provided via FTP in one...
What should be resolved prior to generating the audience?
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list. What should be resolved prior to generating the audience?A . What the offer will beB . When to send the emailC . Who the offer come fromD . How to determine engagementView AnswerAnswer: A
Which feature should be utilised to make this happen?
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution. Which feature should be utilised to make this happen?A . Publication ListsB . Subscriber KeysC ....
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely. Which three tasks would a...
