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What is the flow?
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend. What is the flow?A . Triggered Import - user initiated send (not scheduled)View AnswerAnswer: A
Which two options should the consultant recommend?
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key. Which two options should the consultant recommend? (Choose 2 answers)A . EmailB . CRM IDC . Mobile Device IDD . Loyalty Program NumberView AnswerAnswer:...
What action should be taken when using Contact Builder?
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database. What action should be taken...
Which two statements are correct about Send Logging? Choose 2 answers
Which two statements are correct about Send Logging? Choose 2 answersA . Send Log data extensions are archived automatically based on retention settings.B . AMPscript can be used to pull data from Send Logs for use within emails.C . A business unit can support up to three Send Logs.D ....
Which import type should be used?
A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today’s product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?A . OverwriteB ....
In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber’s account representative without segmenting the audience by sales representative. In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?...
What approach would a consultant recommend?
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would...
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are...
What should be resolved prior to generating the audience?
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list. What should be resolved prior to generating the audience?A . What the offer will beB . When to send the emailC . Who the offer come fromD . How to determine engagementView AnswerAnswer: A
Which three criteria should they use to create an audience for this campaign?
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond. Which three criteria should they use to...
