Salesforce B2C Solution Architect Salesforce Certified B2C Solution Architect Online Training
Salesforce B2C Solution Architect Online Training
The questions for B2C Solution Architect were last updated at Dec 18,2024.
- Exam Code: B2C Solution Architect
- Exam Name: Salesforce Certified B2C Solution Architect
- Certification Provider: Salesforce
- Latest update: Dec 18,2024
A salesperson needs to know which subscription a customer has subscribed to or unsubscribed from when reviewing their account in Sales Cloud. However, Marketing Cloud needs to honor the unsubscribe action when it sends out emails.
Which two steps should a Solution Architect take to meet these requirements? Choose 2 answers
- A . Create a Journey activity to update the records in Sales Cloud.
- B . Create a custom preference center that updates the records in Sales Cloud.
- C . Use the out-of-the-box preference center in Marketing Cloud.
- D . Implement the Marketing Cloud Connector to ensure the unsubscribe data is synced from Sales Cloud.
A company wants to Implement B2C Commerce and Service Cloud and connect the systems with their existing Instance of Marketing Cloud.
Which two tactics should a Solution Architect recommend to model a customer across all three systems? Choose 2 answers
- A . Migrate the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account ID.
- B . Use Customer 360 Data Manager to assign the Global Party ID and use it as a primary key across all systems including the new Subscriber ID in Marketing Cloud.
- C . Using Service Cloud as a central point hold unique identifiers from all systems including the Service Cloud Contact or Person Account ID and B2C Commerce Customer No and Customer ID
- D . Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.
A global pharmaceutical company wants to roll-out online shopping for customers in multiple countries and needs a quick return on investment (ROI). The company is considering how to market products from prenatal vitamins to drug therapies that improve neonatal outcomes.
Each country has its own regulations around marketing and online sales. Some countries may not allow marketing to Individuals, but will allow marketing to healthcare providers and have different regulations for various channels and touchpoints. In some countries, they are allowed to use curated social content tor product ratings and discussions. In addition, branding Is uniquely defined In each country so the company would like to combine ecommerce with existing content management systems.
What strategy should a Solution Architect recommend to solve these needs?
- A . B2C Commerce, Marketing Cloud, and Experience Builder with multi-Currency and translation workbench.
- B . Headless BZC Commerce. LINK cartridges. SFRA-style development with Heroku and MuleSoft.
- C . Multi-org approach with Partner and Customer Communities, B2C Commerce, Heroku, and Mulesoft for SFKA-style development.
- D . Multi-org approach with Service Cloud, LINK cartridges and translation workbench, and Partner and Customer Communities.
Northern Trail Outfitters (NTO) wants to unify customer data with a single identity for each customer across their eCommerce sites and communities. Communities are treated as an identity provider (IDP) for commerce enabling self-service support for products via knowledge articles, crowd-sourced knowledge, and Chatter.
What data should be maintained within Experience Cloud as the primary system?
- A . Core profile data (name, email)
- B . Shipping address
- C . Payment methods
- D . Communication preferences
A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?
Choose 2 answers
- A . Use SMS as a channel due to its significantly higher engagement rate as compared to email
- B . Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
- C . Use CRM Analytics to analyze customer engagement history over the last 24 months
- D . Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder
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