Salesforce B2C Solution Architect Salesforce Certified B2C Solution Architect Online Training
Salesforce B2C Solution Architect Online Training
The questions for B2C Solution Architect were last updated at Dec 18,2024.
- Exam Code: B2C Solution Architect
- Exam Name: Salesforce Certified B2C Solution Architect
- Certification Provider: Salesforce
- Latest update: Dec 18,2024
A company wants to send a coupon code to VIP customers who have abandoned their cart. The company also wants to track email open and forward count, as well as disable the coupon code after a single use.
Which set of platforms and native services should a Solution Architect recommend to satisfy these requirements?
- A . Service Cloud for customer segmentation; third-party service for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.
- B . Marketing Cloud for customer segmentation; B2C Commerce for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Marketing Cloud to track email opens and forwards.
- C . B2C Commerce for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.
- D . Marketing Cloud for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opens and forwards.
A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profile attributes required for personalization in Marketing Cloud were identified as personally identifiable information (PII) and are too sensitive to be stored in Salesforce.
Tokenized Sending was presented as a way to address these concerns.
Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used for cloud integration? Choose 2 answers
- A . The synchronized data extensions will include the token and all PII attributes
- B . All emails will need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions
- C . The standard email address field for contacts and leads needs to be populated with a token
- D . The token with all supporting attributes will need to be stored in Service Cloud
A company wants to implement B2C Commerce and Service Cloud, and then connect the systems with its existing instance of Marketing Cloud.
Which two tactics should a Solution Architect recommend to model a customer across all three systems? Choose 2 answers
- A . Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.
- B . Get in touch with the Marketing Cloud Professional Services to perform a subscriber key migration.
- C . Migrate the existing Marketing Cloud data into B2C Commerce and set the subscriber key as the Customer ID.
- D . Use Service Cloud as system of record for customer data and consent preferences across all channels.
Northern Trail Outfitters (NTO) is releasing a new “Track-My-Hike" feature to their mobile app that allows users to track their hiking paths and distance as well as send emergency alerts in case they do not respond for a specific period.
This data is stored and visible from both the mobile app and on their profile in the web store. They expect up to 10,000 users to use this feature per month, with data points being tracked every minute over the average hiking period of 8 hours. 3
Which solution is appropriate for hosting this kind of data?
- A . Custom solution using Heroku and Postgres
- B . B2C Commerce solution using Custom Objects
- C . Service Cloud solution using Big Objects
- D . Service Cloud solution using Platform Events
A merchant wants to store past purchase history in Marketing Cloud to use for segmentation and personalization of promotional emails.
All data must be encrypted at rest to comply with the merchant’s security standards.
Which solution is appropriate?
- A . Shield Platform Encryption
- B . Tokenized Sending
- C . Transparent Data Encryption
- D . Field Level Encryption
A Marketing team plans to support the launch of a new product line. In discussion with the Sales and IT teams, the Marketing team proposed introducing a leads-management process, along with a web-to-lead form for the landing page that supports the product launch.
The leads captured using the form are added to the new nurturing journey in Marketing Cloud and subsequently routed to the relevant sales team once they qualify at a certain threshold.
What are two implications that a Solution Architect should consider prior to implementing this solution? Choose 2 answers
- A . Need for additional handling of consent, preferences, and compliance for converted leads in Marketing Cloud
- B . Engagement history from the lead record will be natively available for contact record in Marketing Cloud
- C . Leads are unique contact records in Marketing Cloud
- D . Leads can have detrimental impact on quality of contact records in Sales Cloud
An organization that has B2C Commerce, Marketing Cloud, and Service Cloud has separate support teams that work with customers based on their tier level. Tier levels are based on the amount of money a customer spends. The organization wants incoming support cases to automatically route to the correct team based on their tier level.
Which two options should a Solution Architect configure to accomplish this? Choose 2 answers
- A . Service Cloud can be extended with customer flows and Lightning Web Components to create a separate support process specifically designed for customers that are attributed a tier level.
- B . Tier levels must be calculated and attributed to customers in Marketing Cloud and then propagated to Service Cloud so that they can be used to inform how cases are routed to teams. Marketing Cloud must integrate with B2C Commerce to leverage purchase data necessary for these calculations.
- C . Case routing can be configured by configuring Service Cloud’s omni-channel routine feature to route cases to support teams based on the tier level of the customer submitting the case and the availability of agents supporting each tier level.
- D . Tier levels must be calculated regularly and attributed to Contact records in Service Cloud so that the tier level can be leveraged by Service Cloud’s omni-channel routing feature and synchronized back to B2C Commerce and Marketing Cloud.
A company is implementing a multi-locale solution that includes B2C Commerce, Service Cloud, and Marketing Cloud. Order confirmation emails are triggered from either B2C Commerce or Service Cloud and sent from Marketing Cloud.
What are two possible reasons why the shipping method name and description can be missing when these emails are triggered for languages other than US English, while other translated content appears correctly? Choose 2 answers
- A . The name and description for the shipping method are not set up correctly in B2C Commerce or Service Cloud for the requested locale.
- B . The subscriber in Marketing Cloud does not have a preferred locale set.
- C . The locale is not set correctly in the body of the email template.
- D . The ShippingMethods data extension is missing the label and description field for the corresponding locale.
A company uses Service Cloud and B2C Commerce and now wants to enable the ‘Order on Behalf of functionality on its storefront. The customers using the storefront are Person and Household accounts.
Which three design and architecture considerations should a Solution Architect follow to ensure that the ‘Order on Behalf of functionality works well for all the designated storefront customers? Choose 3 answers
- A . Verify that the permissions used are Login_On_Behalf, Login_Agent, and Create_Order_On_BehaIf_Of business manager functional permissions.
- B . The Order on Behalf of feature in the Service to B2C Commerce Connector only supports person accounts as a customer model by default.
- C . Default user is required for anonymous storefront shoppers.
- D . The REST calls between B2C Commerce and Service Cloud do not count towards API governor limits.
- E . Verify that agents are Service Cloud and B2C Commerce users with Order on Behalf rights.
A university has several branded schools scattered across different colleges. Each of which has its own finances, business processes, and strategies for engaging students. They would like to introduce a university-wide communications strategy that allows their recruitment team to market to potential students globally while allowing each department to recruit existing students for its own programs. They are looking for art environment strategy across their potential purchases of Salesforce and Marketing Cloud.
What should a Solution Architect recommend to meet their needs?
- A . Marketing Cloud and Marketing cloud Connect across multiple connected Salesforce orgs
- B . Marketing Cloud with multiple business units connected to multiple existing Salesforce orgs with Marketing cloud Connect
- C . Marketing Cloud with multiple business units and a single, consolidated Salesforce org spanning all departments
- D . Marketing Cloud and a single, consolidated Salesforce org spanning all departments
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