Reverse supply chain activity typically peaks nearest the beginning of which of the following stages of the product life cycle?

Reverse supply chain activity typically peaks nearest the beginning of which of the following stages of the product life cycle?

A. Introduction

B. Growth

C. Maturity

D. Decline

View Answer

Answer: D

Explanation:

Context: Reverse supply chain activity includes returns, recycling, and disposal processes.

Product Life Cycle Stages:

A. Introduction: Focus is on product launch and gaining market entry.

B. Growth: Emphasis is on increasing market share and production.

C. Maturity: Market saturation occurs, and competition intensifies.

D. Decline: Sales decrease, and products are often phased out or replaced.

Correct Answer Justification: Reverse supply chain activities peak during the decline stage as products are returned, recycled, or disposed of due to obsolescence or replacement by new products.

Reference: Product lifecycle management literature

Case studies on reverse logistics trends during the decline phase