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What is the difference between predictive and adaptive analytics?
What is the difference between predictive and adaptive analytics?A . Predictive models can predict a continuous value.B . Predictive models predict customer behavior.C . Adaptive models use the customer data as predictors.D . Predictive models have evidence.View AnswerAnswer: C Explanation: Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf
Which of the following is a dimension in Visual Business Director?
Which of the following is a dimension in Visual Business Director?A . RevenueB . ChannelC . VolumeD . IntentView AnswerAnswer: B Explanation: Reference: https://community1.pega.com/community/pega-support/question/what-are-6-dimensionsÂvisual-business-director
You are updating the inventory worksheet for a local tree farm
SIMULATION Project 3 of 7: Tree Inventory Overview You are updating the inventory worksheet for a local tree farm. Hide rows 29 and 30.View AnswerAnswer: See explanation below.
When compared to a Predictive Model, an Adaptive Model is different as it ___________.
When compared to a Predictive Model, an Adaptive Model is different as it ___________.A . can use strategy properties as predictorsB . considers both symbolic and numeric predictorsC . learns from both positive and negative outcomesD . uses predictor binningView AnswerAnswer: C Explanation: Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf
Which of the following is a good candidate for a predictor in a Scoring Model?
Which of the following is a good candidate for a predictor in a Scoring Model?A . Customer Date of BirthB . Mobile Phone NumberC . Total International MinutesD . Customer NameView AnswerAnswer: C
The action a selling organization undertakes to reduce customer defections is also known as _____________.
The action a selling organization undertakes to reduce customer defections is also known as _____________.A . marketingB . upsellingC . cross-sellingD . retentionView AnswerAnswer: D Explanation: Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf (203)
The Adaptive Model output that is automatically mapped to a strategy property is _____________.
The Adaptive Model output that is automatically mapped to a strategy property is _____________.A . performanceB . propensityC . evidenceD . scoreView AnswerAnswer: C Explanation: Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf (251)
To which types of decisions can Decision Management be applied?
To which types of decisions can Decision Management be applied?A . Determining the cause of a customer’s problemB . Determining why response rates for a campaign in one region are below averageC . Determining how to retain a customer and what budget we should spendD . Determining how to optimize...
What is the most accurate description of proactive retention? Proactive Retention _____________.
What is the most accurate description of proactive retention? Proactive Retention _____________.A . simplifies the process of retaining customersB . enables business to respond to customers when they contact a call centerC . anticipates potential customer churnD . enables the business to reduce the number of credit risk customersView AnswerAnswer:...
Predictive Analytics is a ______________.
Predictive Analytics is a ______________.A . real time predictive dashboardB . method of visualizing our dataC . science concerned with finding repeatable patterns in dataD . query, reporting and a search toolView AnswerAnswer: C Explanation: Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf (216)
