The implementation of Next-Best-Action must involve
- A . inclusion of third party predictive models
- B . defining a prioritization formula using contact policies
- C . building a product catalog
- D . defining business issue and group hierarchy
D
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf
To enable an assessment of its reliability, the Adaptive Model produces three outputs:
Propensity. Performance and Evidence.
The performance of an Adaptive Model that has not collected any evidence is_____________________.
- A . 1-0
- B . null
- C . 0.5
- D . 0.0
A company wants to simulate decisions that requires large amounts of data. However, the organisation’s live data is inaccessible. Your advice is to use a Monte Carlo data set.
The Monte Carlo method________________
- A . enables the company to generate random data for most of its application needs
- B . generates data that the company can use as input for adaptive decisioning
- C . combines external data sets into a larger data set
- D . makes the organisation’s live data accessible
When building a predictive model, what is a valid predictor data type?
- A . Character
- B . Symbolic
- C . Boolean
- D . String
Which component(s) do you use to calculate the average margin of four actions?
- A . four Set Property components
- B . one Set Property component
- C . one Group By component
- D . four Group By components
The Filter component is used to filter________________,
- A . adaptive models
- B . attributes
- C . action
- D . customers
evidence an assessment of its viability, the Adaptive Model produces three outputs:
Propensity, Performance and
What is evidence in the context of an Adaptive Model?
- A . The likelihood of a statistically similar behavior
- B . The number of customers who exhibited statistically similar behavior
- C . The number of statistical bins used to evaluate the response
- D . The number of customers who have responded to the modeled offer
To which property is the output of a PMML model automatically mapped?
- A . pxSegment
- B . pxResult
- C . pxPMMLOutputd
- D . pxOutcome
When executing a decision strategy, the dotted line arrow in a decision strategy means data is
- A . copied to the component the arrow points to
- B . referenced by the component the arrow points to
- C . referenced by the component the arrow originates from
- D . copied to the component the arrow originates from
A company uses a Monte Carlo data set containing customer information for testing. They want to extend the data model to include all credit card product usage data. Customers may have multiple cards.
To extend the customer data model with the credit card product usage data, you need to______________..
- A . add a Field
- B . add a Group
- C . merge customer and credit card data
- D . create a Provider
The process of importing a third-party predictive model into Pega is_____________’
- A . the; same as importing a Pega predictive model
- B . to first convert it into the Pega markup language
- C . simpler than importing a Pega predictive model
- D . similar to importing an adaptive model
In a Prioritize component, the best action can be determined based on the value of
- A . Customer,Value
- B . Propensity
- C . Average Margin
- D . Customer.Income
In a Set Property component, the Rank value is determined by______________.
- A . the order in which the actions are received
- B . the data transform
- C . the sequence in which it appears on the canvas
- D . the default value of the Rank
What happens when you increase the performance threshold setting of an Adaptive Model rule?
- A . The number of active predictors increases.
- B . The correlation threshold decreases.
- C . The performance of the model is increased.
- D . The number of active predictors may decrease.
A
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf (248)
The Prioritize component always outputs
- A . on arbitrary number of offers
- B . top 1 offer
- C . top 3 offers
- D . all eligible offers
D
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf (81)