The Prediction Studio portal supports the creation of two distinct types of predictive Scoring models are used to__________________.
- A . score different propositions
- B . predict continuous behavior
- C . differentiate between good, better and best
- D . predict binary behavior
To enable an assessment of its reliability, the Adaptive Model produces three outputs: Propensity. Performance and Evidence.
The performance of an Adaptive Model that has not collected any evidence is_____________________.
- A . 1-0
- B . null
- C . 0.5
- D . 0.0
Which two factors do you inspect to assess the general health of the adaptive models in Prediction Studio? (Choose Two.)
- A . Model transparency
- B . Insights
- C . Performance of the models
- D . Number of decisions
Whatis the most accurate description of proactive retention?
- A . Anticipates potential customer churn
- B . Enables the business to reduce the number of credit risk customers
- C . Enables business to respond to customers when they contact a call center
- D . Simplifies the process of retaining customers
You are a company with a new and unique product, and you want to offer it to the right customer. Given the scenario, which rule type should you use?
- A . Scorecard
- B . Adaptive Model
- C . Predictive Model
- D . Decision Table
A legal firm wants to use text analytics for easier and faster access to information to help with compliance related issues. The legal firm needs a taxonomy of legal concepts.
What is a taxonomy?
- A . A list of valid categories
- B . A sentiment analysis model
- C . The output of an expert survey
- D . A list of business rules
Inadecision strategy, in order to select the proposition with the highest propensity, you use a
- A . Priorities component, and sort propensity from highest to lowest
- B . Priorities component, and sort propensity from lowest to highest
- C . Switch component, and sort propensity from lowest to highest
- D . Switch component, and sort propensity from highest to lowest
The process of importing a third-party predictive model into Pega is_____________’
- A . the; same as importing a Pega predictive model
- B . to first convert it into the Pega markup language
- C . simpler than importing a Pega predictive model
- D . similar to importing an adaptive model
What is the key characteristic that Next-Best-Action must consider to satisfy customer needs?
- A . Service
- B . Fraud
- C . Mobility
- D . Relevancy
A Scoring Model allows you to differentiate between
- A . Good, Bad, Unknown
- B . Good, Better, Best
- C . Accept, Reject, Maybe Later
- D . Good, Bad
D
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762StudentGuide.pdf (220)
When defining outcomes for an Adaptive Model you must define_________________.
- A . only negative behavior values
- B . positive, negative and neutral behavior values
- C . one or more positive behavior values
- D . behavior values to be ignored
evidenceanassessment of its viability, the Adaptive Model produces three outputs: Propensity, Performance and
What is evidence in the context of an Adaptive Model?
- A . The likelihood of a statistically similar behavior
- B . The number of customers who exhibited statistically similar behavior
- C . The number of statistical bins used to evaluate the response
- D . The number of customers who have responded to the modeled offer
The decision components used on the strategy canvas can be individually configured Which function is available when configuring the Group By component?
- A . Divide
- B . True if Some
- C . Multiply
- D . Average
You can save a regression model as a______________.
- A . Scorecard rule
- B . Regression Model rule
- C . Decision Tree rule
- D . Predictive Model rule
A company uses a Monte Carlo data set containing customer information for testing. They want to extend the data model to include all credit card product usage data. Customers may have multiple cards.
To extend the customer data model with the credit card product usage data, you need to______________..
- A . add a Field
- B . add a Group
- C . merge customer and credit card data
- D . create a Provider