Northern Trail Outfitters (NTO) is beginning an implementation of B2C Commerce, Service Cloud, and Marketing Cloud from legacy applications. NTO’s Data Management team is working on a data migration strategy and has to consider the complexity of the systems involved.

Northern Trail Outfitters (NTO) is beginning an implementation of B2C Commerce, Service Cloud, and Marketing Cloud from legacy applications. NTO’s Data Management team is working on a data migration strategy and has to consider the complexity of the systems involved.

What should Marketing Cloud be the single source of truth of in this multi-cloud scenario’5
A . Individuals attributes such as name, address, birthday, and email
B . Customer journey flow
C . Order history
D . Customer product affinity

View Answer

Answer: B

Explanation:

Marketing Cloud should be the single source of truth for customer journey flow, which is the sequence of interactions that a customer has with a brand across different channels and touchpoints. Marketing Cloud can help design, execute, and optimize customer journeys using Journey Builder, which can leverage data from other systems, such as B2C Commerce or Service Cloud, to trigger or personalize journeys.

References: https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5