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Which statements best describes the steps needed to ingest the required data to audience insights?
You are a Customer Data Platform Specialist. The marketing team requested that customer cellphone numbers be added to the customer profile in audience insights. The customer cellphone numbers are stored in a separate table in the Azure Gen 2 Storage Account. You decide to create the data source(s) needed in...
What action should you perform to make sure the merged FullName field contains the most trusted data available?
You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process. You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you...
Which statement is correct when considering audience insights for business accounts versus individual consumers?
You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space. The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company’s B2B scenarios and data. Which statement is correct when considering audience insights for business accounts...
When you are setting up the measure, which two steps should you perform to complete this task?
You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the ‘Average Transaction Value’ template to track the average spent by a customer. As part of the process of creating the measure, you need to add data and map it...
Which two conditions must be met to export segments needed by the sales team to the D365 Sales app?
You are a Customer Data Platform Specialist. You need to design a process to share the unified customer profile with the sales team. The sales team uses the Dynamics 365 Sales app for marketing list generation. Which two conditions must be met to export segments needed by the sales team...
Which two statements are correct about using segment differentiations?
You are a Customer Data Platform Specialist. You created several customer segments. You want to identify differences between the segments that you created. Which two statements are correct about using segment differentiations? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.A . The...
Which option is the fastest way to fulfill the requirement?
You are a Customer Data Platform Specialist. Your company implemented audience insights and Dynamics 365 Marketing. One of the data sources is the behavioral data from Dynamics 365 Marketing. You are reviewing the segment requirements with the marketing team. The marketing team wants the segments to exclude people who already...
Which four actions should you perform in sequence to meet this requirement?
DRAG DROP You are a Customer Data Platform Specialist. You are implementing an incremental refresh in audience insights. All the data is stored in an Azure SQL database and is ingested to audience insights using Power Query. You need to configure an incremental refresh for data sources. Which four actions...
Which two statements are correct when creating an additional environment with limited amount of required configuration?
You are a Customer Data Platform Specialist. You need to create an additional audience insights environment based on the existing configuration in the development environment. Which two statements are correct when creating an additional environment with limited amount of required configuration? Each correct answer presents part of the solution. NOTE:...
Which two options should you use as the base in quick segments to create the required insights?
You are a Customer Data Platform Specialist. One of the marketing users asked you to create two lists: ✑ All customers that live in Paris, France ✑ All customers that have made more than ten online purchases You decide to create these lists as quick segments. Which two options should...
