Microsoft MB-260 Microsoft Customer Data Platform Specialist Online Training

What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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What are two valid modes for the Juniper ATP Appliance? (Choose two.)

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Data exports and scheduled refreshes are not allowed in test environments.

Data Source

AdventureWorks Cycles uses Customer Insights to connect to data from three different sources to generate a unified customer record. The data ingestion has been done for the initial data load. There are three data sources containing customer profile data loaded to a dedicated storage account and

container in the Azure Data Lake:

Loyalty data source: This data source contains customer profile information from in-store purchases.

– loyalty.member.csv: srcid (primary key), firstname, lastname, middlename, fullname, addressstreet, loyalty_email, city, zipcode, state, homephone, datecreated, timestamp

Ecommerce Data source: This data source contains customer profile information from online purchases.

– ecom.member.csv: ecid (primary key), firstname, last name, fullname, email, homephone, streetaddress, city, zip, state, datecreated, timestamp

Cycling Clubs Data Source: This data source contains customer profile information for members of Cycling clubs.

– cclubcust.csv: ccid (primary key) firstname, lastname, full_name, email, main phone, streetaddress1, city, zip_code, state, datecreated, datecreated, timestamp

The Loyalty data source contains the largest and most trusted dataset. It is considered the Primary Source followed by Ecommerce and Cycling Clubs Data Sources.

All three data sources share common customer demographics. Map, Match, and Merge (M3) rules within audience insights are applied accordingly to generate a unified customer record.

Additionally, there are three data sources that contain customer cellphone numbers for Loyalty, Ecommerce, and Cycling Club data sources that have been loaded to the Azure Data Lake but have not been ingested into audience insights.

cellPhone_loyaly.csv: srcid (primary key), cellphone

cellPhone_ec.csv: ecid (primary key), cellphone

cellPhone_cc.csv: ccid (primary key), cellphone

Pain Points

The AdventureWorks Cycles leadership team identified several pain points that need to be addressed immediately to support current growth and ensure customer satisfaction.

✑ Lack of strategy for refreshing the customer data in the audience insights. There is a considerable effort needed to build pipelines to flow the incremental data updates into the Azure Data Lake so it can be ingested and processed in audience insights.

✑ Customer Service reps cannot search for customers efficiently in audience insights which affects the customer satisfaction. Also, they do not have valid cell phone numbers for customers since it is not part of the profile.

✑ The Sales team uses the Dynamics 365 Sales app but are not able to use segments generated in audience insights to generate marketing lists.

✑ Marketing campaigns often sound redundant and inefficient as the same

messaging is being sent to multiple members of the same household.

✑ The Marketing team cannot create fully personalized communications due to missing Full Name in the unified customer record.

✑ The test team is complaining that they do not have a dedicated UAT environment where they can test features before they are deployed to production.

Project Goals

✑ Create a strategy to implement incremental data refresh in prod audience insights that reads data from Azure Data Lake Gen 2. In parallel configure incremental refresh in one of the non-production audience insights where all the data sources are available, loaded from Azure SQL database, through Power Query to audience insights instance. This will allow some testing of the incremental refresh functionality to be completed while the long-term strategy is being finalized.

✑ Implement necessary changes to address the remaining pain points identified during the Leadership Team meeting.

Detailed Requirements

Pain Points

✑ Configuring incremental refreshes for all customer data profiles as follows:

– Incremental data refresh should be configured for member tables only

– Timestamp data and time field should be used by the system to check when the record was last updated

– All three tables should be refreshed every two days

✑ Adding additional data sources and search fields to audience insights

– Ingesting Cell phone data- the requirement is to keep the name of the date sources aligned with the design document. See section 1 for more details.

– Furthermore, to get a quick snapshot of the quality of data, data profiling should be enabled for the phone fields only

– The following fields from the unified customer record should be added to index: Last Name, Full Name, Email, Cell Phone, Street Address, DOB

✑ Ability to use segments from the audience insights to generate marketing lists

– The Sales team needs to generate a marketing campaign based on segment of customers who have a Loyalty email. (loyalty.email)

✑ Ability to group customer profiles into a household cluster for purpose of generating targeted marketing communication

– A household cluster is defined as customers who share Last Name, Street Address, City, Zip Code and State

✑ Adding Full Name field to the unified customer record

– Full Name is a merged field with the following merging policy

a) loyalty.member.fullname

b) ecom.member.fullname

c) cclubcust.csv.full_name

✑ Creating a sandbox environment that mirrors the current development environment

– Create a sandbox environment called UAT1 and copy configurations from env. “DEV1”. a. Note: there is also an exiting environment called “Dev” and it is not configured correctly and should not be copied

DRAG DROP

You are a Customer Data Platform Specialist. You are implementing an incremental refresh in audience insights. All the data is stored in an Azure SQL database and is ingested to audience insights using Power Query. You need to configure an incremental refresh for data sources.

Which four actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

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Correct Answer:

Explanation:

Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/incremental-refresh-data-sources

You are a Customer Data Platform Specialist. The marketing team requested that customer cellphone numbers be added to the customer profile in audience insights. The customer cellphone numbers are stored in a separate table in the Azure Gen 2 Storage Account.

You decide to create the data source(s) needed in audience insights.

Which statements best describes the steps needed to ingest the required data to audience insights?

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DRAG DROP

You are a Customer Data Platform Specialist. You want to add data sources that connect to data in the organization’s Azure Data Lake. You need to enable data profiling for the entity within the data source while creating it.

Which three actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

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Correct Answer:

Explanation:

Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-common-data-model

You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.

You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges these fields into the FullName attribute on the Merge page.

What action should you perform to make sure the merged FullName field contains the most trusted data available?

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DRAG DROP

You are a Customer Data Platform Specialist. You are asked to create a household cluster to group profiles that share a set of demographic data points.

Which three actions should you perform in sequence to configure a household cluster? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

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Correct Answer:

Explanation:

Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/merge-entities#group-profiles-into-households-or-clusters

You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have complained that they are not able to quickly find customers using main demographic data points. You must ensure users are able to search customers using any of the available fields.

Which two statements define the actions that should be completed to satisfy this requirement? Each option represents a partial solution. NOTE: Each correct selection is worth one point.

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You are a Customer Data Platform Specialist. You need to design a process to share the unified customer profile with the sales team. The sales team uses the Dynamics 365 Sales app for marketing list generation.

Which two conditions must be met to export segments needed by the sales team to the D365 Sales app? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

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You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data.

Which validation is necessary to satisfy the sales team’s requirement?

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You are a Customer Data Platform Specialist. You need to create an additional audience insights environment based on the existing configuration in the development environment.

Which two statements are correct when creating an additional environment with limited amount of required configuration? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

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You need to begin planning how to address the marketing team’s requests for future enhancements.

If you implement the requested changes, what is the total number of connections that will be required in BYAE’s Dynamics 365 Customer Insights environment?

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You need to begin planning how to address the marketing team’s requests for future enhancements.

If you implement the requested changes, what is the total number of connections that will be required in BYAE’s Dynamics 365 Customer Insights environment?

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You need to begin planning how to address the marketing team’s requests for future enhancements.

If you implement the requested changes, what is the total number of connections that will be required in BYAE’s Dynamics 365 Customer Insights environment?

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You need to begin planning how to address the marketing team’s requests for future enhancements.

If you implement the requested changes, what is the total number of connections that will be required in BYAE’s Dynamics 365 Customer Insights environment?

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You need to begin planning how to address the marketing team’s requests for future enhancements.

If you implement the requested changes, what is the total number of connections that will be required in BYAE’s Dynamics 365 Customer Insights environment?

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Same postal code

You need to complete the configuration of the deduplication matching conditions.

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Correct Answer:

You need to configure the out-of-the-box sentiment analysis model to run on survey response data.

Which two fields contain data that must be mapped to model input parameters? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

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Your manager asked you to evaluate the use of suggested segments for marketing campaigns.

You need to tell your manager what kinds of segments can be suggested based on the current Dynamics 365 Customer Insights configuration.

Which two types of segments can be suggested? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

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You need to implement the out-of-the-box product recommendation model to generate event recommendations for the post-purchase email.

What action must you perform to use this model?

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You created a Microsoft Dynamics 365 Customer Insights environment for testing by copying the configuration of the production environment.

You need to make sure the new environment is operational and satisfies all relevant requirements.

Which three steps should you perform after creating the new environment? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

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DRAG DROP

The marketing team is working on a campaign to email cou

You need to ensure all data required to build the necessary segments is available in Microsoft Dynamics 365 Customer Insights.

Which four actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

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Correct Answer:

The marketing team wants to create a segment for a new email campaign to invite customers to a series of in-store events.

What should you do first?

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The marketing team wants to invite cycling club customers to a new product launch webinar.

You need to ensure all necessary data is available to create a segment to target the appropriate customers.

What should you do?

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You need to fix the problem with exports to Dynamics 365 Sales.

What should you do?

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You want to address the IT operations teams goal.

What is the first step you should take?

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Topic 2, Misc. Questions

You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team.

Which three relationship types are available in audience insights? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

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You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.

The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company’s B2B scenarios and data.

Which statement is correct when considering audience insights for business accounts versus individual consumers?

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You are a Customer Data Platform Specialist. Your company’s chief marketing officer (CMO) learns about Dynamics 365 Customer Insights engagement insights capability. Your CMO wants to understand how engagement insights can be used to enhance audience insights.

Which two statements describe the benefits of engagement insights? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

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DRAG DROP

You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer Insights platform.

Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each capability may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content. NOTE: Each correct selection is worth one point.

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Correct Answer:

Explanation:

Reference:

https://docs.microsoft.com/en-us/dynamics365/customer-insights/engagement-insights/overview

https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/overview

DRAG DROP

You are a Customer Data Platform Specialist. You are in the process of implementing audience insights as the Customer Data Platform (CDP) solution for your company.

Your manager asks you to give a short presentation for new users who will be using audience insights and explain some of the benefits that audience insights will offer them.

Which user group will take which benefit from audience insights? To answer, drag the appropriate user group to the correct benefit. Each user group may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content. NOTE: Each correct selection is worth one point.

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Correct Answer:

Explanation:

Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/overview

HOTSPOT

You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform (CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the CDP. You defined the data source. You are ready to add the loyalty contacts to the data unification process.

Which new data entity area should you select in the Map phase of the data unification process?

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Correct Answer:

Explanation:

Edit fields

Reference: https://powerobjects.com/customer-insights/microsoft-dynamics-365-contacts-to-customer-insights/

You are a Customer Data Platform Specialist. You completed all the steps in the match phase of the data unification process in the audience insights. You need to review and validate your match results.

Which three metrics are available for you to validate the results? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

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You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank.

You finished setting up the different initial data sources. You are starting the unification process.

Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

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You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are assisting them with completing this task.

Which two statements correctly describe how audience insights handles the mapping of semantic types for entity attributes? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

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You are a Customer Data Platform Specialist. Your organization is using Power Query when connecting to Data Sources in audience insights. You need to load eCommerce Contacts to audience insights.

Which statement about loading data to audience insights using Power Query is correct?

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