Microsoft MB-260 Microsoft Customer Data Platform Specialist Online Training
Microsoft MB-260 Online Training
The questions for MB-260 were last updated at Dec 20,2024.
- Exam Code: MB-260
- Exam Name: Microsoft Customer Data Platform Specialist
- Certification Provider: Microsoft
- Latest update: Dec 20,2024
You need to implement the out-of-the-box product recommendation model to generate event recommendations for the post-purchase email.
What action must you perform to use this model?
- A . Upload a product catalog table with categories and prices for event types.
- B . Change the existing semantic mapping type for the event tickets activity.
- C . Include an IsReturn field in the Power Query definition for event tickets.
- D . Add an event type id GUID to the event tickets Power Query definition.
You created a Microsoft Dynamics 365 Customer Insights environment for testing by copying the configuration of the production environment.
You need to make sure the new environment is operational and satisfies all relevant requirements.
Which three steps should you perform after creating the new environment? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.
- A . Enter credentials for the data source that contains sales CRM contacts.
- B . Remove export destinations and disable scheduled refreshes.
- C . Recreate the data source that contains EcommerceCustomer.
- D . Recreate the data source that contains sales CRM contacts.
- E . Add role assignments to grant access to marketing team members.
DRAG DROP
The marketing team is working on a campaign to email cou
You need to ensure all data required to build the necessary segments is available in Microsoft Dynamics 365 Customer Insights.
Which four actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
The marketing team wants to create a segment for a new email campaign to invite customers to a series of in-store events.
What should you do first?
- A . Separate the fields in the merged FuttName field and create new fields for first name and last name.
- B . Enable data profiling for the firstname attenuates in the LoyaltyMember and tcommerceCustomer tables
- C . Create a merged FirstName field from attributes in the LoyattyMember and EcommerceCustomer tables.
- D . Map attenuates from the LoyattyMember and EeommereeCustomer tables to the Person.FirstNcme semantic type.
The marketing team wants to invite cycling club customers to a new product launch webinar.
You need to ensure all necessary data is available to create a segment to target the appropriate customers.
What should you do?
- A . Enable data profiling for the attributes of the QubMember table.
- B . Edit the existing Azure Data Lake data source and add specific SurveyResponse attributes.
- C . Create a new Azure Data Lake data source and add the SurveyResponse table.
- D . Edit the existing Azure Data Lake data source and add the SurveyResponse table.
You need to fix the problem with exports to Dynamics 365 Sales.
What should you do?
- A . Verify the schedule run setting for the export rs set to "on."
- B . Add the Dynamics 365 Sales Contact table to the profile unification process.
- C . Add a field for loyalty system email address in Dynamics 365 Sales.
- D . Verify the segment for export does not contain more than 100,000 members.
You want to address the IT operations teams goal.
What is the first step you should take?
- A . Configure incremental refresh for the GubMember table.
- B . Add a primary key to the EventAttendee table.
- C . Recreate EventAttendee as a partitioned table.
- D . Add a primary key to the PageViews table.
Topic 2, Misc. Questions
You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team.
Which three relationship types are available in audience insights? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.
- A . Non-editable system relationships, created by the system as part of the data unification process
- B . Non-editable system relationships, which are created automatically from ingesting data sources
- C . Editable inherited relationships, created by the system as part of the data unification process
- D . Editable custom relationships, created and configured by users
- E . Non-editable inherited relationships, which are created automatically from ingesting data sources
You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.
The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company’s B2B scenarios and data.
Which statement is correct when considering audience insights for business accounts versus individual consumers?
- A . The out-of-the-box product recommendation prediction model is available for business accounts.
- B . Data ingestion features are different for business accounts and individual customers.
- C . Some enrichment types are available only for individual customer scenarios, while others are exclusively available for business accounts.
- D . Business accounts and individual consumers share the same audience insights environment.
You are a Customer Data Platform Specialist. Your company’s chief marketing officer (CMO) learns about Dynamics 365 Customer Insights engagement insights capability. Your CMO wants to understand how engagement insights can be used to enhance audience insights.
Which two statements describe the benefits of engagement insights? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.
- A . It allows you to collect, measure, and understand customer behavior on your website.
- B . It allows you to create new customer profiles within engagement insights that can be exported to audience insights.
- C . It allows you to send new customer leads directly to a marketing automation platform.
- D . It allows you to link audience insights and engagement insights environments to enable bidirectional data flow.
Latest MB-260 Dumps Valid Version with 50 Q&As
Latest And Valid Q&A | Instant Download | Once Fail, Full Refund
